pure romance pheromone perfume
Worth a lookShows beatable incumbent ratings (3.8★), but soft demand (-12.8% this quarter) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$23.32avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.84–$39.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$305K$305K/yr · 343K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,492.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pure romance pheromone perfume is a $305K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
pure romance pheromone perfume market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $292K–$350K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #746
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
14
Top-5 brand share
86%
Top 20: 86%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Pure Instinct55%
- Pure Romance26%
- --14%
- PAT-YES3%
- Generic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top pure romance pheromone perfume search terms
- pure romance139K/yr
- pure romance products20K/yr
- pure instinct48K/yr
- pure instinct pheromone perfume17K/yr
- pure instinct roll on pheromone perfume59K/yr
- basic instinct perfume14K/yr
- pure instinct perfume17K/yr
- pure romance perfume6K/yr
- pure romance body oil5K/yr
- pure romance body dew3K/yr
Top pure romance pheromone perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Instinct Roll-On - The Original Pheromone Infused Essential Oil Perfume Cologne - TSA Ready (Crave - Women)
Pure Instinct$15.864.0★23,080 rev
Pure Instinct Roll-On - The Original Pheromone Infused Essential Oil Perfume Cologne - Unisex For Men and Women - TSA Ready
Pure Instinct$15.663.9★86,326 rev
Pure Instinct Perfume with Pheromone Infused Essential Oil for Her - Roll on 10.2 ml | 0.34 Fl. Oz
--$15.503.8★6,565 rev
Pure Romance O Vanilla Frosting | Long-Lasting Tingling Cream
Pure Romance$32.252.9★4 rev
Pure Instinct - The Original Pheromone Infused Essential Oil Perfume Cologne - Unisex Attracts Men and Women - TSA Ready
Pure Instinct$16.594.1★16,973 rev
Newest
by launch date
Pure Romance Great Head | Oral Gel (Blueberry Lemonade)
Pure Romance$31.271 rev
Pure Instinct ORIGINAL - Pheromone Hair & Body Mist - Burst of Fresh Fragrance Spray for Women - Everyday Wear Perfume Mist
Pure Instinct$19.8135 rev
Pure Romance O Vanilla Frosting | Long-Lasting Tingling Cream
Pure Romance$32.254 rev
Pure Romance-Great Head- Oral Gel Pink Strawberry- Relax Throat Curb Gag Reflex 3 fl oz / 90ml (1 Pack)
Generic$39.8911 rev
Pure Romance Amp | Fast-Absorbing Body Gel
Pure Romance$32.120 rev
Trending
90-day click momentumPure Instinct ORIGINAL - Pheromone Hair & Body Mist - Burst of Fresh Fragrance Spray for Women - Everyday Wear Perfume Mist
Pure Instinct$19.814.3★
Pure Romance O Vanilla Frosting | Long-Lasting Tingling Cream
Pure Romance$32.252.9★
Pure Romance Great Head | Oral Gel (Blueberry Lemonade)
Pure Romance$31.271.0★
Pure Romance Refreshing Fragrance Mist Truly Sexy Flirt
Pure Romance$23.284.0★
Pure Instinct Perfume with Pheromone Infused Essential Oil for Her - Roll on 10.2 ml | 0.34 Fl. Oz
--$15.503.8★
What buyers say about pure romance pheromone perfume
What buyers praise and complain about, mined from review topics.What buyers love
“clean fragrance”
“Great value”
“durable”
“It definitely does have a bubbly/fizzy quality to it”
“Easy to apply”
“Easy to put on”
“The size is convenient”
“Soft skin”
“Works very well”
“As described”
What buyers complain about
“Awful smelling”
“it seem to last only a few hours”
“Not worth the price”
“Did not work”
“Its not the same”
“Not to strong”
“Small”
“Cheap and Nasty”
“Allergic reaction”
“Watered down”
Top return reasons
Common questions
- Is pure romance pheromone perfume profitable to sell on Amazon United States?
- The niche generates $305K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pure romance pheromone perfume niche?
- 4 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in pure romance pheromone perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.4%.
- When does demand for pure romance pheromone perfume peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pure romance pheromone perfume niche?
- Listings span $9.84–$39.89; the average listing price is $23.32 (sweet spot $15–$100). The average incumbent carries 7,493 reviews — the moat a new listing must climb.