Pure Lanolin

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

-27.8%

Conversion, latest week

10.5%

Market size, estimated

$126Ka year

Peak month

January1.9× the quietest month

Top search term

pure lanolin39K searches a year

Listings sell for $18.37 on average, from $6.47 to $36.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.37 that is $5K to $9K a year per listing.

Average price

$18.37inside the $15 to $100 sweet spot

Price range

$6.47–$36.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #465 within Oils. It carries 2,382 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

82%

Out of stock, average day

0.0%

Average rank

#465in Oils

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,382per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

98 months