pure instinct crave
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Price range
Great$9.16–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,388.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$1K$1K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pure instinct crave is a $1K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
pure instinct crave market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $4K–$8K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #311
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 13.6%
- Avg brand age
- 27 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- OSFRIAGE38%
- Enhanced Scents27%
- GODA12%
- PAT-YES12%
- Pure Instinct11%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Jan, Aug, Oct, Nov · busiest ÷ quietest = 18.4×
Top pure instinct crave search terms
- alloura pheromone perfume2K/yr
- alloura pheromone perfume for women4K/yr
- alloura2K/yr
- allura pheromone perfume for women541/yr
- allura perfume280/yr
- allure pheromone perfume for women263/yr
- allora pheromone perfume321/yr
- alloura perfume162/yr
- alloura pheromone192/yr
- allours pheromone perfume for women138/yr
Top pure instinct crave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Enhanced Scents - The Original Scent Roll on Long-Lasting Alloura Perfume for Women
Enhanced Scents$14.913.6★63 rev
OSFRIAGE Rebel Cologne Pheromone for Men Alloura Pheromone Perfume Long Lasting Mens Cologne Fragrance(2PCS)
OSFRIAGE$14.283.4★200 rev
OSFRIAGE Alloura Rebel Pheromone Cologne for Men - Long Lasting Fragrance(0.34Fl.Oz*2PCS)
OSFRIAGE$9.163.6★18 rev
GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz
GODA$33.263.8★6,051 rev
PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)
PAT-YES$9.844.3★2,919 rev
Newest
by launch datePAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)
PAT-YES$9.842,919 rev
GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz
GODA$33.266,051 rev
OSFRIAGE Rebel Cologne Pheromone for Men Alloura Pheromone Perfume Long Lasting Mens Cologne Fragrance(2PCS)
OSFRIAGE$14.28200 rev
OSFRIAGE Alloura Rebel Pheromone Cologne for Men - Long Lasting Fragrance(0.34Fl.Oz*2PCS)
OSFRIAGE$9.1618 rev
Enhanced Scents - The Original Scent Roll on Long-Lasting Alloura Perfume for Women
Enhanced Scents$14.9163 rev
Trending
90-day click momentum
Pure Instinct Roll-On - The Original Pheromone Infused Essential Oil Perfume Cologne - TSA Ready (Crave - Women)
Pure Instinct$15.864.0★
Enhanced Scents - The Original Scent Roll on Long-Lasting Alloura Perfume for Women
Enhanced Scents$14.913.6★
OSFRIAGE Alloura Rebel Pheromone Cologne for Men - Long Lasting Fragrance(0.34Fl.Oz*2PCS)
OSFRIAGE$9.163.6★
GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz
GODA$33.263.8★
PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)
PAT-YES$9.844.3★
What buyers say about pure instinct crave
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Good for the price”
“Excellent quality and pricing arrived incredibly quickly and I'm ordering more today”
“durable”
“Easy to apply”
“Easy to put on”
“Soft and a little powdery”
“Easy to fit in my small bag”
“Works very well”
“It works like it's advertised”
What buyers complain about
“Awful smell”
“Broke Me Out”
“Misleading”
“Not worth the cost”
“no results”
“Little bit small”
“is VERY WEAK”
“Garbage”
“Allergic to it”
“its not as oily as i thought”
Top return reasons
Common questions
- Is pure instinct crave profitable to sell on Amazon United States?
- The niche generates $1K/yr across 6 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the pure instinct crave niche?
- 5 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pure instinct crave?
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for pure instinct crave peak?
- Demand peaks in Jan–Aug–Oct–Nov; the busiest month runs 18.4× the quietest.
- What does it cost to enter the pure instinct crave niche?
- Listings span $9.16–$33.26; the average listing price is $16.22 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.