Skip to content

Pure Hyaluronic Acid Serum

Fail

The average product has 20,643 reviews to catch up to, so Pure Hyaluronic Acid Serum is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$168K/yr120K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
77%top-5 click share · 10 brands · 16 sellers

Flapen Score

Pure Hyaluronic Acid Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Pure Hyaluronic Acid Serum is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Hyaluronic Acid Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Hyaluronic Acid Serum 120K times last year and spent an estimated $168K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
7.2%
Market size, estimated
$168Ka year
Peak month
January1.5× the quietest month
Top search term
pure hyaluronic acid serum46K searches a year

02 · Price

A sale here is worth $19.51.

Listings sell for $19.51 on average, from $5.93 to $44.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $19.51 that is $15K to $20K a year per listing.

Average price
$19.51inside the $15 to $100 sweet spot
Price range
$5.93–$44.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Serums. It carries 20,643 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#240in Serums
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
20,643per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Pure Hyaluronic Acid Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 145%
  • Brand 217%
  • Brand 312%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pure Hyaluronic Acid Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pure Hyaluronic Acid Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pure hyaluronic acid serum46K/yr
  • pure hyaluronic acid38K/yr
  • hyaluronic acid pure8K/yr
  • organic hyaluronic acid9K/yr
  • 100% hyaluronic acid6K/yr
  • pure hyaluronic acid serum for face6K/yr
  • organic hyaluronic acid serum4K/yr
  • hyaluronic acid organic2K/yr
  • organic hyaluronic acid serum for face1K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Hyaluronic Acid Serum

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Moist/Dry”
0.2%of orders come back
“Not hydrating either”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pure Hyaluronic Acid Serum questions

Answered from the same tracked data.