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Pure Grace Body Lotion

Fail

The top 5 brands take 100% of clicks, so Pure Grace Body Lotion is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$72K/yr21K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
97%top-5 click share · 1 brands · 3 sellers

Flapen Score

Pure Grace Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Pure Grace Body Lotion is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Grace Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Grace Body Lotion 21K times last year and spent an estimated $72K. One brand takes every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
9.1%
Market size, estimated
$72Ka year
Peak month
December2.7× the quietest month
Top search term
pure grace body lotion12K searches a year

02 · Price

A sale here is worth $38.00.

Listings sell for $38.00 on average, from $32.23 to $43.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $38.00 that is $10K to $19K a year per listing.

Average price
$38.00inside the $15 to $100 sweet spot
Price range
$32.23–$43.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #401 within Lotions. It carries 1,289 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#401in Lotions
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,289per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Pure Grace Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Pure Grace Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Pure Grace Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pure grace body lotion12K/yr
  • philosophy pure grace body lotion6K/yr
  • pure grace lotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Grace Body Lotion

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
1.1%of orders come back
“It smells rancid”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pure Grace Body Lotion questions

Answered from the same tracked data.