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Purc Oil for Hair Growth

Fail

The top 5 products take 100% of clicks, so Purc Oil for Hair Growth is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$5K/yr18K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Purc Oil for Hair Growth against its category

The dotted line is the Beauty & Personal Care average. Past it, Purc Oil for Hair Growth is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purc Oil for Hair Growth market on Amazon at a glance

Shoppers on Amazon United States searched for Purc Oil for Hair Growth 18K times last year and spent an estimated $5K. All 5 brands take every click. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
2.0%
Market size, estimated
$5Ka year
Peak month
August4.0× the quietest month
Top search term
purc17K searches a year

02 · Price

A sale here is worth $14.69.

Listings sell for $14.69 on average, from $8.24 to $32.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.69 that is $0 to $1K a year per listing.

Average price
$14.69under the $15 to $100 sweet spot
Price range
$8.24–$32.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.0% of listings are out of stock. The average listing ranks #1,570 within Hair Loss Products. It carries 26 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
42.0%
Average rank
#1,570in Hair Loss Products
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
26per listing
Listings tracked
5

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Purc Oil for Hair Growth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Open — no brand owns it (0%)

Demand

Purc Oil for Hair Growth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Purc Oil for Hair Growth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purc17K/yr
  • purc hair treatment143/yr
  • purc hair growth oil264/yr
  • purc oil388/yr
  • purc oil for hair growth men182/yr

Reviews and returns

What reviews say buyers love and hate about Purc Oil for Hair Growth

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Suitability Winter Weather”
0.3%of orders come back
“its perfect for going out on the boat in the summer”
A buyer, on “Suitability Winter Weather”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Purc Oil for Hair Growth questions

Answered from the same tracked data.