Pur Makeup

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

3.8%

Market size, estimated

$175Ka year

Peak month

July1.9× the quietest month

Top search term

pur makeup29K searches a year

Listings sell for $31.61 on average, from $23.69 to $45.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.61 that is $8K to $16K a year per listing.

Average price

$31.61inside the $15 to $100 sweet spot

Price range

$23.69–$45.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Face. It carries 1,261 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#251in Face

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,261per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

89 months