pur makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.61avg listing price — sweet spot $15–$100
Price range
Incredible$23.69–$45.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,261.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$175K$175K/yr · 147K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pur makeup is a $175K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pur makeup market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $190K–$253K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- PÜR MINERALS100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top pur makeup search terms
- pur makeup29K/yr
- pur minerals13K/yr
- pur minerals 4 in 1 pressed mineral makeup16K/yr
- pur foundation16K/yr
- pur cosmetics20K/yr
- pur makeup 4 in 1 foundation10K/yr
- pur foundation 4 in 110K/yr
- pur 4 in 1 pressed mineral powder8K/yr
- pur powder foundation7K/yr
- pur powder4K/yr
Top pur makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Light)
PÜR MINERALS$26.714.5★3,388 rev
PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Bisque)
PÜR MINERALS$28.064.3★547 rev
PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation & Concealer Full Coverage Liquid Foundation Hydrating Formula Cruelty Free
PÜR MINERALS$31.294.4★2,394 rev
PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Linen)
PÜR MINERALS$27.304.4★784 rev
PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Blush Medium)
PÜR MINERALS$28.044.4★1,806 rev
Newest
by launch date
PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Buildable Linen
PÜR MINERALS$33.1592 rev
PR MINERALS Multitasking Essentials Kit Golden Medium - Makeup Gift Set Includes 4-in-1 Correcting Primer Fully Charged Mascara 4-in-1 Pressed Mineral Powder & 1 Chisel Brush
PÜR MINERALS$45.88269 rev
PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)
PÜR MINERALS$34.14385 rev
PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Bisque)
PÜR MINERALS$28.06547 rev
PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Linen)
PÜR MINERALS$27.30784 rev
Trending
90-day click momentumPR MINERALS 4-in-1 Love Your Selfie Longwear Foundation & Concealer Full Coverage Liquid Foundation Hydrating Formula Cruelty Free
PÜR MINERALS$31.294.4★
PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Buildable Linen
PÜR MINERALS$33.154.2★
PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation and Concealer - Unique Dual-Applicator Component - Covers Blemishes and Imperfection - Reduce Fine Lines and Wrinkles - MN5 - 1 oz Makeup
PÜR MINERALS$34.124.6★
PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Bisque)
PÜR MINERALS$28.064.3★
PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)
PÜR MINERALS$34.144.4★
What buyers say about pur makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Good coverage”
“Color is beautiful”
“It helps even out my skin tone”
“Okay this is a super high quality foundation”
“It feels lightweight on the skin”
“Feels moisturizing”
“It gives everything it promised”
“Quick application”
“It feels soft on your skin”
“it has protection at the sun”
What buyers complain about
“Color is way off from the picture”
“Waste of money”
“it felt like it made my skin dry”
“tend to be allergic to products”
“Not for dry skin as it is a powder”
“I have to use more of it to get full coverage”
“Product arrived open as shown in the picture”
“The hinges break within two weeks because they are such cheap plastic”
“Used product”
“I can't stand the glittery stuff”
Top return reasons
Common questions
- Is pur makeup profitable to sell on Amazon United States?
- The niche generates $175K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the pur makeup niche?
- 1 brands and 4 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pur makeup?
- Top complaints mined from reviews: Color, Value For Money, Moist/Dry. The return rate is 2.5%.
- When does demand for pur makeup peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pur makeup niche?
- Listings span $23.69–$45.88; the average listing price is $31.61 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.