Is pur foundation profitable to sell on Amazon United States?

The niche generates $135K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (44/100).

How competitive is the pur foundation niche?

1 brands and 5 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pur foundation?

Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 2.7%.

When does demand for pur foundation peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the pur foundation niche?

Listings span $23.69–$45.88; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.

pur foundation

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$31.87

avg listing price — sweet spot $15–$100

Price range

Incredible$23.69–$45.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,050.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Market size

Okay$135K

$135K/yr · 134K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pur foundation is a $135K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pur foundation market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $159K–$191K; units × avg price
Conversion rate: 3.1%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

PÜR MINERALS100%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +4.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top pur foundation search terms

pur makeup29K/yr +1.9%3.2% conv.
pur minerals13K/yr +33.5%2.0% conv.
pur foundation16K/yr +0.5%2.6% conv.
pur cosmetics20K/yr -13.6%1.5% conv.
pur tinted moisturizer9K/yr +33.1%4.7% conv.
pur 4 in 1 tinted moisturizer10K/yr +17.6%6.1% conv.
pur makeup 4 in 1 foundation10K/yr -5.9%4.6% conv.
pur foundation 4 in 110K/yr +7.9%3.8% conv.
pur tinted moisturizer 4 in 19K/yr -21.5%5.1% conv.
pure makeup3K/yr -18.2%2.0% conv.

All search terms

Top pur foundation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Medium)

PÜR MINERALS$34.094.5★1,257 rev

PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Light)

PÜR MINERALS$26.714.5★3,388 rev

PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)

PÜR MINERALS$34.144.4★385 rev

PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Light)

PÜR MINERALS$32.204.4★1,147 rev

PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation & Concealer Full Coverage Liquid Foundation Hydrating Formula Cruelty Free

PÜR MINERALS$31.294.4★2,394 rev

Newest

by launch date

PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Buildable Linen

PÜR MINERALS$33.1592 rev

12mo ago

PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Fair Ivory

PÜR MINERALS$33.1546 rev

12mo ago

PR MINERALS Multitasking Essentials Kit Golden Medium - Makeup Gift Set Includes 4-in-1 Correcting Primer Fully Charged Mascara 4-in-1 Pressed Mineral Powder & 1 Chisel Brush

PÜR MINERALS$45.88269 rev

2y ago

PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)

PÜR MINERALS$34.14385 rev

6y ago

PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Buff)

PÜR MINERALS$32.95306 rev

6y ago

What buyers say about pur foundation

What buyers praise and complain about, mined from review topics.

What buyers love

Coverage17%

“Good Coverage Foundation”

Suitability Combination Skin13%

“It matches my skin tone perfectly”

Color12%

“Color is beautiful”

Quality-Overall7%

“Okay this is a super high quality foundation”

Weight Light6%

“It feels lightweight on the skin”

Moist/Dry5%

“dries quickly”

Texture/Consistency-Overall3%

“the texture is smooth”

Ease Of Application3%

“Quick application”

Soft Feel3%

“goes on so smoothly”

Advertised Vs Actual Product3%

“It gives everything it promised”

What buyers complain about

Color14%

“Color is way off from the picture”

Moist/Dry12%

“it felt like it made my skin dry”

Value For Money8%

“Waste of money”

Suitability Dry Skin7%

“Not for dry skin as it is a powder”

Allergies6%

“tend to be allergic to products”

Product Condition3%

“I believe this was a return”

Coverage3%

“there goes any coverage”

Wrinkles3%

“made my wrinkles more prominent”

Oily/Greasy3%

“greasy or clog pores”

Advertised Vs Actual Product2%

“Product arrived open as shown in the picture”

Top return reasons

Color55%

Advertised Vs Actual Product11%

Coverage4%

Weight Light4%

Moist/Dry3%