Pur Foundation

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

3.1%

Market size, estimated

$135Ka year

Peak month

July2.1× the quietest month

Top search term

pur makeup29K searches a year

Listings sell for $31.87 on average, from $23.69 to $45.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $31.87 that is $3K to $8K a year per listing.

Average price

$31.87inside the $15 to $100 sweet spot

Price range

$23.69–$45.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #285 within Face. It carries 1,050 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#285in Face

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,050per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

82 months