pumpkin soap
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.94–$27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,898.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$149K$149K/yr · 375K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, pumpkin soap is a $149K/yr Amazon United States market (375K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pumpkin soap market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $339K–$452K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #716
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 48%
- Out of stock
- 10.7%
- Avg brand age
- 53 months
- Avg seller age
- 116 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
225
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
10%
- Mrs. MEYER'S60%
- Tree Hut11%
- Dove9%
- El Oso4%
- Bastion3%
- Bath & Body Works2%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 22.1×
Top pumpkin soap search terms
- pumpkin soap24K/yr
- halloween soap34K/yr
- fall hand soap105K/yr
- pumpkin hand soap34K/yr
- mrs meyers fall leaves15K/yr
- halloween hand soap31K/yr
- pumpkin spice hand soap13K/yr
- meyers fall leaves6K/yr
- fall soap35K/yr
- fall scented hand soap19K/yr
Top pumpkin soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$11.044.6★5,562 rev
MRS. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.894.6★5,562 rev
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.724.8★396 rev
Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.
Tree Hut$5.184.5★2,485 rev
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz
Dove$9.064.6★38 rev
Newest
by launch dateTree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.
Tree Hut$5.182,485 rev
Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$11.045,562 rev
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.72396 rev
Mrs. MEYERS CLEAN DAY Dish Soap Fall Leaves Scent 16 fl oz (Pack of 3)
Mrs. MEYER'S$12.48245 rev
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz
Dove$9.0638 rev
Trending
90-day click momentum
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Apple Cider Carmel 12 oz
Dove$4.173.7★
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz
Dove$9.064.6★
El Oso - Pumpkin soap for shoes. Saddle Soap for Advanced Leather Care 4.40Oz.
El Oso$9.044.4★
Greenwich Bay Trading Company Autumn Collection: Spiced Pumpkin 16oz Hand Soap
Greenwich Bay Trading Company$14.064.2★
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.724.8★
What buyers say about pumpkin soap
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome smell”
“Cleaning function is great”
“skin remains soft”
“Love the quality”
“Price is reasonable”
“Very moisturizing”
“The soap does clean well”
“Lathers well and easy to rinse off”
“Simple to use”
“exactly as pictured purchased as a gift”
What buyers complain about
“Weird smell”
“Odd small and not very moisturizing”
“Not a good deep cleaner”
“The soap comes out thick”
“Bottles leaked in shipping also”
“It is a little sticky to me though”
“doesnt lather well”
“product is watery”
“DEFECTIVE SPRAY NOZZLE”
“not very nice”
Top return reasons
Common questions
- Is pumpkin soap profitable to sell on Amazon United States?
- The niche generates $149K/yr across 29 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pumpkin soap niche?
- 13 brands and 225 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pumpkin soap?
- Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Cleaning. The return rate is 0.4%.
- When does demand for pumpkin soap peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 22.1× the quietest.
- What does it cost to enter the pumpkin soap niche?
- Listings span $2.94–$27.76; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.