Is pumpkin pie chapstick profitable to sell on Amazon United States?

The niche generates $38K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (26/100).

How competitive is the pumpkin pie chapstick niche?

8 brands and 91 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in pumpkin pie chapstick?

Top complaints mined from reviews: Size-Overall, Moist/Dry, Smell. The return rate is 0.5%.

When does demand for pumpkin pie chapstick peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the pumpkin pie chapstick niche?

Listings span $4.03–$17.91; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 8,883 reviews — the moat a new listing must climb.

pumpkin pie chapstick

Skip it

Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.65

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad8,882.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.03–$17.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$38K

$38K/yr · 166K searches

Growth

Bad-35.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pumpkin pie chapstick is a $38K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 26/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pumpkin pie chapstick market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,438
Page quality: 0%
Prime: 94%
Sponsored: 44%
Out of stock: 12.4%
Avg brand age: 52 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Burt's Bees74%
ChapStick9%
HCKLM5%
CHAP-ICE3%
Hempz3%
Cupoita3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top pumpkin pie chapstick search terms

mini burts bee lip balm29K/yr -49.6%3.0% conv.
burts bees mini lip balm25K/yr -56.3%3.8% conv.
mini burts bees13K/yr -43.2%3.0% conv.
fall lip balm25K/yr +147.7%0.1% conv.
pumpkin lip balm15K/yr +91.4%0.4% conv.
mini burts bees lip balm5K/yr -25.7%2.5% conv.
burts bees lip balm mini7K/yr -60.1%2.6% conv.
fall chapstick15K/yr +411.5%0.8% conv.
burts bees minis6K/yr -70.1%4.2% conv.
pumpkin spice lip balm10K/yr +88.6%2.9% conv.

All search terms

Top pumpkin pie chapstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burts Bees Feeling Witchy Halloween Minis Classic Beeswax and Red Dahlia Tinted Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 Oz. (Package May Vary)

Burt's Bees$13.195.0★9 rev

Burts Bees Burts Lil Boos Halloween Minis Beeswax Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 oz. (Package May Vary)

Burt's Bees$10.975.0★5 rev

Burts Bees A Lil Batty Halloween Minis Hibiscus Red Dahlia and Rose Tinted Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 Oz. (Package May Vary)

Burt's Bees$11.555.0★5 rev

Burts Bees Holiday Minis Lip Balm Gift Set Natural Origin Lip Care 2 Tubes 0.049 oz.

Burt's Bees$4.314.6★41 rev

Chapstick Limited Edition Pumpkin Pie (Triple Pack)

ChapStick$4.034.7★1,970 rev

Newest

by launch date

eos Limited Edition 24H Moisture Mini Super Balm Amalfi Sunset - Hydrating Moisturizing Lip Treatment For Dry Lips Travel Size Shea Butter Cruelty-Free 0.169 fl oz 3-Pack

eos$10.10281 rev

4mo ago

Burts Bees Bee My Friend Original Lip Balm Minis 3pk 1 EA

Burt's Bees$9.134 rev

9mo ago

Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.

Hempz$6.9187 rev

11mo ago

Mini Lip Balm 25 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Christmas Gifts Party Favors Gift Bags and Small Gifts-13 Flavors

HCKLM$6.88465 rev

1y ago

6 Pcs Keychain Cap - Chapstick Holder For Burts Bees & Lip Smacker Lip Balm Chapstick and Lip Balm Keychain Holder Burts Bees Keychain Replacement Cap Keyring Included (Cap Only)

Cupoita$6.9546 rev

1y ago

What buyers say about pumpkin pie chapstick

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Long lasting moisturizer”

Quality-Overall14%

“Excellent product”

Value For Money11%

“Great Value”

Smell9%

“The scents are nicely subtle”

Gifting Purpose9%

“Good for gifting”

Soft Feel9%

“Its so soft”

Size-Overall5%

“Great fit”

Ease Of Use3%

“easy to use”

Adhesion/Stickiness2%

“it applies smoothly without being overly sticky”

Texture/Consistency-Overall2%

“The texture is incredibly creamy”

What buyers complain about

Size-Overall15%

“Doesn't fit perfectly”

Moist/Dry12%

“Seems a bit dry as if it was an old product”

Smell9%

“Its the horrible smell”

Advertised Vs Actual Product5%

“False advertisement”

Quality-Overall5%

“I'd say there's a major quality control issue there”

Value For Money3%

“price too high”

Functionality-Overall3%

“Doesn't work”

Sensitivity-Overall3%

“Burning Lips”

Allergies3%

“Am I allergic to something in it”

Ingredients-Overall3%

“I also think these balms have way too many unnecessary ingredients”

Top return reasons

Size-Overall24%

Advertised Vs Actual Product16%

Value For Money12%

Smell10%

Moist/Dry6%

Defective Material/Parts5%

Product Condition4%