Pumpkin Pie Chapstick

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-35.2%

Conversion, latest week

2.4%

Market size, estimated

$38Ka year

Peak month

October7.1× the quietest month

Top search term

mini burts bee lip balm29K searches a year

Listings sell for $9.65 on average, from $4.03 to $17.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.65 that is $965 to $2K a year per listing.

Average price

$9.65under the $15 to $100 sweet spot

Price range

$4.03–$17.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$965–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,438 within Lip Care. It carries 8,883 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

94%

Out of stock, average day

12.4%

Average rank

#1,438in Lip Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

8,883per listing

Listings tracked

16

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months