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Pumpkin Perfume

Fail

The top 5 brands take 100% of clicks, so Pumpkin Perfume is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$95K/yr58K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
98%top-5 click share · 4 brands · 31 sellers

Flapen Score

Pumpkin Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Pumpkin Perfume is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Perfume 58K times last year and spent an estimated $95K. All 4 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
5.3%
Market size, estimated
$95Ka year
Peak month
July6.0× the quietest month
Top search term
chai eclair perfume17K searches a year

02 · Price

A sale here is worth $30.83.

Listings sell for $30.83 on average, from $24.59 to $36.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $30.83 that is $15K to $23K a year per listing.

Average price
$30.83inside the $15 to $100 sweet spot
Price range
$24.59–$36.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,295 within Women's. It carries 303 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#1,295in Women's
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
303per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Pumpkin Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 227%
  • Brand 37%
  • Brand 42%

Demand

Pumpkin Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Pumpkin Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chai eclair perfume17K/yr
  • chai perfume14K/yr
  • chai epice perfume15K/yr
  • chai epice5K/yr
  • chai espice parfum3K/yr
  • chai spice perfume3K/yr
  • chai eclair3K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Perfume

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
45%of negative reviews mention “Smell”
0.1%of orders come back
“Poor quality, smells cheap”
A buyer, on “Smell”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pumpkin Perfume questions

Answered from the same tracked data.