Skip to content
41

pumpkin perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 15Conversion 61Competition 2Returns 100Price range 95Avg price 95Brand share 0Review moat 85Quality gap 55

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.83

avg listing price — sweet spot $15–$100

Price range

Incredible$24.59–$36.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great303

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$95K

$95K/yr · 58K searches

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pumpkin perfume is a $95K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pumpkin perfume market data

Units sold / yr
3K–3K
avg 500–750/product
Revenue / yr
$77K–$92K
units × avg price
Conversion rate
5.3%
Avg BSR
#1,295
Page quality
0%
Prime
83%
Sponsored
100%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
141 days

Competition & brand share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Le Monde Gourmand64%
  • Tru Fragrance Beauty27%
  • Tru Fragrance7%
  • AROMA CONCEPTS2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top pumpkin perfume search terms

  • chai eclair perfume17K/yr
  • chai perfume14K/yr
  • chai epice perfume15K/yr
  • chai epice5K/yr
  • chai espice parfum3K/yr
  • chai spice perfume3K/yr
  • chai eclair3K/yr
All search terms

Top pumpkin perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$19K30%$28K40%$38K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about pumpkin perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Soft scent”

Value For Money7%

“The value for the price is excellent”

Advertised Vs Actual Product6%

“As advertised”

Gifting Purpose2%

“But it would make a good gift if you want something on the cheaper end”

Durability1%

“Long lasting”

Size-Overall1%

“Perfect Bottle size”

Texture/Consistency-Overall1%

“the texture is amazing”

Quality-Overall1%

“Quality perfume for a reasonable price”

Soft Feel1%

“give it a smoother”

Comfort-Overall1%

“making it feel both comforting and slightly elevated”

What buyers complain about

Smell45%

“Poor quality, smells cheap”

Durability18%

“they do not last past 15 minutes”

Value For Money7%

“Not worth the money”

Quality-Overall3%

“Poor quality, smells cheap”

Strength3%

“it was weak”

Advertised Vs Actual Product2%

“not as advertised”

Size-Overall2%

“Larger bottle than other luxury brands”

Adhesion/Stickiness2%

“Difficulty sticking to the skin or to clothes very well”

Leak-Proof2%

“My bottle was leaking”

Top return reasons

Motor Power40%
Leak-Proof20%
Smell20%
Advertised Vs Actual Product20%

Common questions

Is pumpkin perfume profitable to sell on Amazon United States?
The niche generates $95K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (41/100).
How competitive is the pumpkin perfume niche?
4 brands and 31 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pumpkin perfume?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for pumpkin perfume peak?
Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the pumpkin perfume niche?
Listings span $24.59–$36.09; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.