Is pumpkin lotion profitable to sell on Amazon United States?

The niche generates $80K/yr across 20 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +102.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the pumpkin lotion niche?

7 brands and 90 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in pumpkin lotion?

Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 1.3%.

When does demand for pumpkin lotion peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 20.7× the quietest.

What does it cost to enter the pumpkin lotion niche?

Listings span $3.50–$32.21; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 584 reviews — the moat a new listing must climb.

pumpkin lotion

Worth a look

Shows demand growing +102.2% this quarter, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Growth

Great+102.2%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good583.95

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.00

avg listing price — sweet spot $15–$100

Price range

Good$3.50–$32.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$80K

$80K/yr · 173K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, pumpkin lotion is a $80K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pumpkin lotion market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $84K–$112K; units × avg price
Conversion rate: 3.3%
Avg BSR: #959
Page quality: 0%
Prime: 95%
Sponsored: 30%
Out of stock: 14.9%
Avg brand age: 70 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Hempz68%
Native10%
Tree Hut8%
Bath & Body Works8%
Greenwich Bay2%
Better Shea Butter2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +102.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 20.7×

Open Trend

Top pumpkin lotion search terms

pumpkin lotion36K/yr +108.7%2.8% conv.
pumpkin spice lotion20K/yr +68.0%4.4% conv.
fall lotion24K/yr +427.6%1.1% conv.
halloween lotion16K/yr +96.8%0.9% conv.
hempz pumpkin spice and vanilla chai12K/yr +6.3%8.1% conv.
fall scented lotion9K/yr +378.2%2.6% conv.
pumpkin body lotion8K/yr +130.7%2.3% conv.
hempz pumpkin5K/yr +96.9%4.4% conv.
pumpkin body butter7K/yr +61.4%2.5% conv.
fall body lotion6K/yr +317.7%0.8% conv.

All search terms

Top pumpkin lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Limited Edition Pumpkin Spice & Vanilla Chai Herbal Moisturizing Body Lotion (17 oz) Fall Scented for Women or Men with Dry or Sensitive Skin - Hydrating Moisturizer for Daily Radiance

Hempz$19.844.6★955 rev

Hempz Mini Spiced Pumpkin Pie Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 2.25 fl.oz.

Hempz$4.874.4★276 rev

Hempz Spiced Pumpkin Pie Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 17 fl.oz.

Hempz$9.594.6★955 rev

Hempz Fall Body Lotion 2-Pack Pumpkin Pie and Caramel Apple Moisturizer Hostess Gift Winter and Fall Body Care Routine 17 oz Duo

Hempz$32.214.4★161 rev

Native Body Lotion with Naturally Derived Ingredients - Pumpkin Spice Latte - Silicone Paraben & Dye Free Leaving Skin Soft and Hydrating | Fall Seasonal Scent Bundle 16.5 oz - 2 Pk

Native$17.194.0★16 rev

Newest

by launch date

Hempz White Pumpkin & Toasted Marshmallow Body Moisturizer 12 fl.oz.

Hempz$11.101 rev

1mo ago

Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz

Tree Hut$9.97357 rev

7mo ago

Native Body Lotion with Naturally Derived Ingredients - Pumpkin Spice Latte - Silicone Paraben & Dye Free Leaving Skin Soft and Hydrating | Fall Seasonal Scent Bundle 16.5 oz - 2 Pk

Native$17.1916 rev

10mo ago

Native Body Wash & Moisturizing Lotion Set Pumpkin Spice Latte Naturally Derived Ingredients Paraben Free Daily Hydration & Gentle Clean Personal Care Gift Bundle

Native$15.341,754 rev

10mo ago

Hempz Fall Faves Trio Lotion & Lip Balm Set Limited Holiday Run Moisturizing and Nourishing Gift Pack Travel Size

Hempz$14.1871 rev

10mo ago

What buyers say about pumpkin lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“I absolutely love these fragrances”

Moist/Dry10%

“super moisturizing”

Soft Feel6%

“It's so smooth”

Value For Money5%

“Worth the buy”

Quality-Overall3%

“Good deal good lotion”

Size-Overall2%

“Nice size”

Gifting Purpose1%

“Favorite gift to give and GET”

Absorbency1%

“Absorbs very well”

Suitability Dry Skin1%

“leaves my skin feeling so moisturized”

Suitability Combination Skin1%

“Makes my skin feel great”

What buyers complain about

Smell60%

“odd smell”

Size-Overall8%

“Bottle Way Too Tiny”

Moist/Dry2%

“could be more moisturizing on wet skin”

Allergies2%

“was irritated by it all day”

Dilute/Watery2%

“The consistency is more on the watery side”

Value For Money1%

“just a bit expensive for me”

Defective Material/Parts1%

“Received broken and now I'm supposed to return the broken one”

Adhesion/Stickiness1%

“if you don't like sticky it's not for you”

Motor Power1%

“Broken pump”

Oily/Greasy1%

“Waxy feeling”

Top return reasons

Smell63%

Motor Power11%

Advertised Vs Actual Product6%

Size-Overall6%

Leak-Proof4%

Value For Money2%

Defective Material/Parts1%

Functionality-Overall1%

Moist/Dry1%

Product Condition1%

Common questions

Is pumpkin lotion profitable to sell on Amazon United States?: The niche generates $80K/yr across 20 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +102.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the pumpkin lotion niche?: 7 brands and 90 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in pumpkin lotion?: Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 1.3%.
When does demand for pumpkin lotion peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 20.7× the quietest.
What does it cost to enter the pumpkin lotion niche?: Listings span $3.50–$32.21; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 584 reviews — the moat a new listing must climb.

pumpkin lotion

pumpkin lotion market data

Competition & brand share

Demand & seasonality

Top pumpkin lotion search terms

Top pumpkin lotion products on Amazon

Top sellers

Newest

Trending

What buyers say about pumpkin lotion

What buyers love

What buyers complain about

Top return reasons

Common questions

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