pumpkin gifts
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Growth
Great+67.0%90-day search growth — must beat 0% to launch
Review moat
Good672.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$4.03–$27.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 69K searches
According to Flapen's Amazon United States niche tracking, pumpkin gifts is a $13K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pumpkin gifts market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #672
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 22.4%
- Avg brand age
- 38 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
33
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
29%
- Horuru40%
- ChapStick8%
- PLANTERS7%
- TOTEUSVIA6%
- Tree Hut5%
- Dylviw4%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +67.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 28.4×
Top pumpkin gifts search terms
- pumpkin stuff8K/yr
- pumpkin gifts20K/yr
- pumpkin gifts for women11K/yr
- pumpkin gift8K/yr
- pumpkin spice gifts12K/yr
- pumpkin spice almonds7K/yr
- planters pumpkin spice almonds2K/yr
Top pumpkin gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horuru Fuzzy Socks Gifts for Women Fluffy Cozy Slipper Socks Fall Womens Birthday Gifts for Christmas
Horuru$12.464.7★359 rev
Chapstick Limited Edition Pumpkin Pie (Triple Pack)
ChapStick$4.034.7★1,970 rev
PLANTERS Fall Edition Pumpkin Spice Almonds Pumpkin Spice Snacks Cooking & Baking Nuts & Seeds Flavored Almonds Seasonal Nuts Fall Party Snacks Plant-Based Protein 15.25 oz Canister
PLANTERS$6.394.4★1,822 rev
TOTEUSVIA Autumn Pumpkin and Coffee Tote Bag Pumpkin Spice and Everything Nice Canvas Bag
TOTEUSVIA$9.704.6★87 rev
Dylviw Pumpkin Night Light Cute LED Lamp Silicone Dimmable Nursery Nightlight for Kids Silicone Rechargeable Bedside Touch Lamp Funny Office Desk and Halloween Decor for Woman and Kids
Dylviw$13.954.8★1,068 rev
Newest
by launch date
Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$7.05286 rev
Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.
Hempz$6.9187 rev
DUQGUHO Pumpkin Decor Crochet Mini Pumpkins Gifts Cute Stuff Emotional Postive Support Thanksgiving Decor Gift1PC
DUQGUHO$9.1369 rev
TOTEUSVIA Autumn Pumpkin and Coffee Tote Bag Pumpkin Spice and Everything Nice Canvas Bag
TOTEUSVIA$9.7087 rev
Poo~Pourri Maple Pumpkin 2oz Before-You-Go Toilet Spray - Instantly Trap Bathroom Odor - Plant Based Ingredients & Essential Oils - No synthetic fragrance - Maple Pumpkin and Smoked Vanilla Scent
Poo-Pourri$9.52208 rev
Trending
90-day click momentumTree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$7.054.5★
ULEL Halloween Pumpkin Slippers for Womens Mens Plush Warm Spooky Lantern Pumpkin Slippers House Shoes Pumpkin Yellow-43-44
ULEL$13.914.6★
Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.
Hempz$6.914.6★
Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Men Women. (Pumpkin)
Capecage$27.784.8★
Horuru Fuzzy Socks Gifts for Women Fluffy Cozy Slipper Socks Fall Womens Birthday Gifts for Christmas
Horuru$12.464.7★
What buyers say about pumpkin gifts
What buyers praise and complain about, mined from review topics.What buyers love
“Made my bathroom smell so good”
“Absolutely delicious”
“good quality”
“The price was great”
“Very soft to the touch”
“Cute night light for any season”
“cozy they are”
“Comfortable”
“Works well to keep lips hydrated”
“These Pumpkin Spice Almonds are such a fun seasonal treat”
What buyers complain about
“But this particular scent is gross lol”
“Huge”
“The almonds were stale”
“The flavor isn't right”
“if stayed moist longer I'm certain it would heal it all”
“Poor quality - found bug holes”
“over after it broke”
“LITERALLY has NO flavor”
“the almonds aren't crunchy”
“HARD PASSS”
Top return reasons
Common questions
- Is pumpkin gifts profitable to sell on Amazon United States?
- The niche generates $13K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +67.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the pumpkin gifts niche?
- 15 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in pumpkin gifts?
- Top complaints mined from reviews: Smell, Size-Overall, Stale/Rotten/Spoiled. The return rate is 1.0%.
- When does demand for pumpkin gifts peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 28.4× the quietest.
- What does it cost to enter the pumpkin gifts niche?
- Listings span $4.03–$27.78; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.