pumpkin body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,394.05avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.17–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$110K$110K/yr · 400K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin body wash is a $110K/yr Amazon United States market (400K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pumpkin body wash market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $150K–$179K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,007
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 16%
- Out of stock
- 11.3%
- Avg brand age
- 51 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Dove79%
- DOVE MEN + CARE7%
- Tree Hut7%
- Native4%
- philosophy4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 24.6×
Top pumpkin body wash search terms
- dove limited edition body wash34K/yr
- pumpkin body wash42K/yr
- dove limited edition24K/yr
- dove body wash limited edition15K/yr
- fall body wash44K/yr
- pumpkin spice body wash26K/yr
- dove pecan butter crunch body wash15K/yr
- dove pecan butter crunch31K/yr
- dove cinnamon pumpkin pie16K/yr
- tree hut pumpkin16K/yr
Top pumpkin body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Limited Edition Holiday Treats Body Wash Cinnamon Pumpkin Pie for Deep Nourishment 20 oz
Dove$8.074.5★692 rev
Dove Body Wash 3 Count Mixed Pack for Renewed Healthy-Looking Skin Gentle Skin Cleanser with 24hr Renewing MicroMoisture
Dove$24.054.7★286 rev
Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
Dove$23.904.8★227 rev
Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz
DOVE MEN + CARE$8.213.7★82 rev
Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ
Dove$6.934.8★73 rev
Newest
by launch dateDove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
Dove$23.90227 rev
Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz
DOVE MEN + CARE$8.2182 rev
Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ
Dove$6.9373 rev
Dove Spiced Chai Latte Liquid Body Wash for Deep Nourishment Holiday Treats Limited Edition 20 fl oz
Dove$8.2361 rev
Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Pecan Buttercrunch 20 oz
Dove$8.20118 rev
Trending
90-day click momentumDove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
Dove$23.904.8★
Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ
Dove$6.934.8★
Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz
DOVE MEN + CARE$8.213.7★
Dove Spiced Chai Latte Liquid Body Wash for Deep Nourishment Holiday Treats Limited Edition 20 fl oz
Dove$8.234.4★
Native Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)
Native$15.104.6★
What buyers say about pumpkin body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Not an overwhelming fragrance”
“Goes on Smooth”
“Very moisturizing”
“Silky Smooth, Good lather”
“Products are high-quality dove as expected”
“It worked perfectly well for cleansing”
“Great Value”
“Moisturizes dry skin”
“Great for your skin”
“Great size”
What buyers complain about
“Smells weird”
“Leaked Product”
“Odd small and not very moisturizing”
“Allergic reaction”
“I found out I did not like that in a scrub”
“Came open and product everywhere Im very upset because its all over the bottle”
“Bottle looks like it was returned”
“I wish the texture was more smoooooth like”
“More like a thick lotion rather than body watch”
“Came with dried soap residue on the outside”
Top return reasons
Common questions
- Is pumpkin body wash profitable to sell on Amazon United States?
- The niche generates $110K/yr across 19 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the pumpkin body wash niche?
- 5 brands and 57 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pumpkin body wash?
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.6%.
- When does demand for pumpkin body wash peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 24.6× the quietest.
- What does it cost to enter the pumpkin body wash niche?
- Listings span $4.17–$26.15; the average listing price is $11.96 (sweet spot $15–$100). The average incumbent carries 1,394 reviews — the moat a new listing must climb.