Pumpkin Body Wash

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

400K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

2.3%

Market size, estimated

$110Ka year

Peak month

September24.6× the quietest month

Top search term

dove limited edition body wash34K searches a year

Listings sell for $11.96 on average, from $4.17 to $26.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $11.96 that is $9K to $12K a year per listing.

Average price

$11.96under the $15 to $100 sweet spot

Price range

$4.17–$26.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.6%of orders · Amazon United States median 2.1%

16% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #1,007 within Cleansers. It carries 1,394 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

89%

Out of stock, average day

11.3%

Average rank

#1,007in Cleansers

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,394per listing

Listings tracked

19

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

51 months