Pump Moisturizer
FailThe top 5 brands take 100% of clicks, so Pump Moisturizer is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $233K/yr114K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 32 sellers
Flapen Score
Pump Moisturizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Pump Moisturizer is stronger. Inside it, weaker.
Market
The Pump Moisturizer market on Amazon at a glance
Shoppers on Amazon United States searched for Pump Moisturizer 114K times last year and spent an estimated $233K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $233Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- cerave moisturizing cream with pump48K searches a year
02 · Price
A sale here is worth $16.21.
Listings sell for $16.21 on average, from $9.46 to $21.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $16.21 that is $32K to $41K a year per listing.
- Average price
- $16.21inside the $15 to $100 sweet spot
- Price range
- $9.46–$21.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $32K–$41K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #647 within Face Moisturizers. It carries 52,315 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #647in Face Moisturizers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 52,315per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Pump Moisturizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe Moisturizing Cream & Hydrating Facial Cleanser Skin Care Set Combo Pack For Dry Skin Relief Travel Essentials 1oz Cleanser + 16oz Cream With Pump
- Price
- $21.44
- Rating
- 4.8/5
- Reviews
- 19,529
- Age
- 5y ago

CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 19 Ounce
- Price
- $17.23
- Rating
- 4.7/5
- Reviews
- 145,440
- Age
- 11y ago

Pump Lid for CeraVe Moisturizing Cream 19oz (2Pcs) Universal Pump for 3.3inch Diameter Mouth Cream Pump Dispenser Fits for CeraVe 16oz Jars When Cut Tube Short
- Price
- $9.46
- Rating
- 3.7/5
- Reviews
- 96
- Age
- 1y ago

CeraVe Daily Moisturizing Lotion for Dry Skin Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides Daily Moisturizer Fragrance Free Oil-Free 19 Ounce
- Price
- $17.12
- Rating
- 4.7/5
- Reviews
- 149,003
- Age
- 7y ago

Vanicream Skin Cream with Pump 16 oz
- Price
- $13.17
- Rating
- 4.6/5
- Reviews
- 49,588
- Age
- 22y ago
Trending
estimated 90-day click momentum
CeraVe CeraVe Moisturizing Cream with Pump 16 Ounce
- Price
- $13.23
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 6y ago

CeraVe Intensive Moisturizing Cream Body Moisturizer With Shea Butter 72H Hydration + Skin Barrier Repair Fragrance-Free Body Lotion For Extremely Dry Skin 19oz | Packaging May Vary
- Price
- $21.83
- Rating
- 4.8/5
- Reviews
- 2,385
- Age
- 1y ago

Pump Lid for CeraVe Moisturizing Cream 19oz (2Pcs) Universal Pump for 3.3inch Diameter Mouth Cream Pump Dispenser Fits for CeraVe 16oz Jars When Cut Tube Short
- Price
- $9.46
- Rating
- 3.7/5
- Reviews
- 96
- Age
- 1y ago

CeraVe Moisturizing Cream & Hydrating Facial Cleanser Skin Care Set Combo Pack For Dry Skin Relief Travel Essentials 1oz Cleanser + 16oz Cream With Pump
- Price
- $21.44
- Rating
- 4.8/5
- Reviews
- 19,529
- Age
- 5y ago

CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 19 Ounce
- Price
- $17.23
- Rating
- 4.7/5
- Reviews
- 145,440
- Age
- 11y ago
Newest
by launch date
Pump Lid for CeraVe Moisturizing Cream 19oz (2Pcs) Universal Pump for 3.3inch Diameter Mouth Cream Pump Dispenser Fits for CeraVe 16oz Jars When Cut Tube Short
- Price
- $9.46
- Rating
- 3.7/5
- Reviews
- 96
- Age
- 1y ago

CeraVe Intensive Moisturizing Cream Body Moisturizer With Shea Butter 72H Hydration + Skin Barrier Repair Fragrance-Free Body Lotion For Extremely Dry Skin 19oz | Packaging May Vary
- Price
- $21.83
- Rating
- 4.8/5
- Reviews
- 2,385
- Age
- 1y ago

CeraVe Moisturizing Cream & Hydrating Facial Cleanser Skin Care Set Combo Pack For Dry Skin Relief Travel Essentials 1oz Cleanser + 16oz Cream With Pump
- Price
- $21.44
- Rating
- 4.8/5
- Reviews
- 19,529
- Age
- 5y ago

CeraVe CeraVe Moisturizing Cream with Pump 16 Ounce
- Price
- $13.23
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 6y ago

CeraVe Daily Moisturizing Lotion for Dry Skin Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides Daily Moisturizer Fragrance Free Oil-Free 19 Ounce
- Price
- $17.12
- Rating
- 4.7/5
- Reviews
- 149,003
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- CeraVe88%
- Plus tard8%
- Vanicream4%
- Open — no brand owns it (0%)
Demand
Pump Moisturizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Pump Moisturizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cerave moisturizing cream with pump48K/yr
- cerave moisturizing cream pump19K/yr
- cerave pump14K/yr
- cerave cream pump9K/yr
- cerave pump moisturizing cream6K/yr
- cerave cream with pump6K/yr
- cerave with pump6K/yr
- cerave lotion pump2K/yr
- cerave moisturizer with pump2K/yr
- cerave moisturizer pump1K/yr
Reviews and returns
What reviews say buyers love and hate about Pump Moisturizer
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pump Moisturizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









