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Pump Moisturizer

Fail

The top 5 brands take 100% of clicks, so Pump Moisturizer is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$233K/yr114K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
92%top-5 click share · 3 brands · 32 sellers

Flapen Score

Pump Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Pump Moisturizer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pump Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Pump Moisturizer 114K times last year and spent an estimated $233K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
12.6%
Market size, estimated
$233Ka year
Peak month
January1.7× the quietest month
Top search term
cerave moisturizing cream with pump48K searches a year

02 · Price

A sale here is worth $16.21.

Listings sell for $16.21 on average, from $9.46 to $21.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $16.21 that is $32K to $41K a year per listing.

Average price
$16.21inside the $15 to $100 sweet spot
Price range
$9.46–$21.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$41K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #647 within Face Moisturizers. It carries 52,315 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#647in Face Moisturizers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
52,315per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Pump Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Pump Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pump Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave moisturizing cream with pump48K/yr
  • cerave moisturizing cream pump19K/yr
  • cerave pump14K/yr
  • cerave cream pump9K/yr
  • cerave pump moisturizing cream6K/yr
  • cerave cream with pump6K/yr
  • cerave with pump6K/yr
  • cerave lotion pump2K/yr
  • cerave moisturizer with pump2K/yr
  • cerave moisturizer pump1K/yr

Reviews and returns

What reviews say buyers love and hate about Pump Moisturizer

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
0.6%of orders come back
“Allergic reaction”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pump Moisturizer questions

Answered from the same tracked data.