Is psoriasis shampoo profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the psoriasis shampoo niche?

6 brands and 65 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in psoriasis shampoo?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.4%.

When does demand for psoriasis shampoo peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the psoriasis shampoo niche?

Listings span $7.41–$39.57; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 23,873 reviews — the moat a new listing must climb.

psoriasis shampoo

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.7M

$1.7M/yr · 804K searches

Avg price

Great$17.83

avg listing price — sweet spot $15–$100

Price range

Great$7.41–$39.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Review moat

Bad23,872.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad94%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, psoriasis shampoo is a $1.7M/yr Amazon United States market (804K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

psoriasis shampoo market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 11.7%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Nizoral58%
Dermarest23%
Neutrogena6%
Wild Naturals5%
Recuren Plus4%
MG2173%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top psoriasis shampoo search terms

psoriasis shampoo357K/yr -8.6%8.4% conv.
nizoral psoriasis shampoo104K/yr -22.9%17.6% conv.
dermoia eczema and psoriasis shampoo54K/yr -17.8%3.9% conv.
dermarest psoriasis shampoo39K/yr +6.8%18.8% conv.
scalp psoriasis shampoo35K/yr -21.1%7.8% conv.
psoriasis shampoo and conditioner26K/yr -4.6%4.7% conv.
dermoia shampoo27K/yr -11.2%2.4% conv.
dermarest18K/yr +10.2%6.6% conv.
shampoo for psoriasis19K/yr -10.8%6.7% conv.
dermoia18K/yr -13.2%2.2% conv.

All search terms

Top psoriasis shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil

Nizoral$17.334.5★13,360 rev

Dermarest Medicated Psoriasis Shampoo & Conditioner with Salicylic Acid & Zinc Complex Fragrance-Free 8 Fl Oz

Dermarest$13.024.4★10,320 rev

Neutrogena T/Sal Therapeutic Dandruff Shampoo Scalp Build-Up Control 3% Salicylic Acid Psoriasis Treatment Seborrheic Dermatitis Shampoo Clears Flakes Fragrance Free 4.5 fl oz

Neutrogena$7.414.5★20,173 rev

Eczema Psoriasis Shampoo & Conditioner Set for Men & Women - Anti Dandruff Shampoo for Dry Scalp & Hair - Seborrheic Dermatitis for Itchy Scalp Treatment - Eczema for Psoriasis

Wild Naturals$39.574.2★2,682 rev

Antifungal Shampoo for Folliculitis and Seborrheic Dermatitis: Scalp Psoriasis Treatment Dandruff & Itchy Scalp Relief with Salicylic Acid Piroctone Olamine Rosemary & Coconut Oil 8.8 fl.oz

Recuren Plus$21.574.7★696 rev

Newest

by launch date

Antifungal Shampoo for Folliculitis and Seborrheic Dermatitis: Scalp Psoriasis Treatment Dandruff & Itchy Scalp Relief with Salicylic Acid Piroctone Olamine Rosemary & Coconut Oil 8.8 fl.oz

Recuren Plus$21.57696 rev

8mo ago

MG217 Psoriasis Shampoo and Conditioner with Salicylic Acid Therapeutic Scalp Treatment Softens Lifts Removes Scaling Psoriasis Scalp Treatment Salicylic Acid Shampoo and Conditioner 8floz Tube

MG217$10.238,668 rev

3y ago

Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil

Nizoral$17.3313,360 rev

5y ago

Dermarest Medicated Psoriasis Shampoo & Conditioner with Salicylic Acid & Zinc Complex Fragrance-Free 8 Fl Oz

Dermarest$13.0210,320 rev

9y ago

Eczema Psoriasis Shampoo & Conditioner Set for Men & Women - Anti Dandruff Shampoo for Dry Scalp & Hair - Seborrheic Dermatitis for Itchy Scalp Treatment - Eczema for Psoriasis

Wild Naturals$39.572,682 rev

11y ago

What buyers say about psoriasis shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell13%

“Great smell”

Quality-Overall12%

“Great quality, exactly as described, and arrived on time”

Efficiency10%

“Simply effective”

Allergies8%

“helped with itchiness”

Hair Growth7%

“noticeable positive change against my hair loss”

Cleansing5%

“Squeaky Clean”

Value For Money5%

“Great value for money”

Soft Feel4%

“leaves hair soft”

Advertised Vs Actual Product4%

“Does what it says”

Moist/Dry3%

“Helped my dry”

What buyers complain about

Allergies17%

“became extremely itchy”

Functionality-Overall12%

“Not effective”

Smell9%

“It smells funny”

Moist/Dry5%

“No moisturizer over it, nothing”

Value For Money4%

“not worth the price”

Hair Related4%

“My hair broke off”

Oily/Greasy2%

“Leaves your hair feeling greasy”

Symptom Reduction2%

“there has been no improvement”

Suitability Short Hair2%

“It did not do much for my hair”

Side Effects2%

“Loss hair side effects”

Top return reasons

Functionality-Overall25%

Leak-Proof11%

Smell9%

Advertised Vs Actual Product9%

Damage/Burn Hair6%