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Protex

Fail

The top 5 brands take 96% of clicks, so Protex is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$67K/yr22K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
77%top-5 click share · 7 brands · 47 sellers

Flapen Score

Protex against its category

The dotted line is the Beauty & Personal Care average. Past it, Protex is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protex market on Amazon at a glance

Shoppers on Amazon United States searched for Protex 22K times last year and spent an estimated $67K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
9.8%
Market size, estimated
$67Ka year
Peak month
September2.4× the quietest month
Top search term
protex18K searches a year

02 · Price

A sale here is worth $31.53.

Listings sell for $31.53 on average, from $7.55 to $137.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $31.53 that is $3K to $8K a year per listing.

Average price
$31.53inside the $15 to $100 sweet spot
Price range
$7.55–$137.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,310 within Cleansers. It carries 695 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#1,310in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
695per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
106 months

Products

Top Protex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

47

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 138%
  • Brand 236%
  • Brand 315%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Protex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Protex

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
0.3%of orders come back
“you'll love this soap because the smell stays with you”
A buyer, on “Smell”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Protex questions

Answered from the same tracked data.