Protein Spray for Hair
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Protein Spray for Hair is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $1.5M/yr580K searches / yr
- 90-day growth
- +37.0%search demand this quarter
- Competition
- 68%top-5 click share · 4 brands · 29 sellers
Flapen Score
Protein Spray for Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Protein Spray for Hair is stronger. Inside it, weaker.
Market
The Protein Spray for Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Protein Spray for Hair 580K times last year and spent an estimated $1.5M. All 4 brands take every click. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 580K
- Growth, 90 days vs prior 90
- +37.0%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $1.5Ma year
- Top search term
- igk good behavior spray213K searches a year
02 · Price
A sale here is worth $26.13.
Listings sell for $26.13 on average, from $8.80 to $60.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $26.13 that is $105K to $131K a year per listing.
- Average price
- $26.13inside the $15 to $100 sweet spot
- Price range
- $8.80–$60.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $105K–$131K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #419 within Styling Treatments. It carries 2,930 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #419in Styling Treatments
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 2,930per listing
- Listings tracked
- 20
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Protein Spray for Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray | 4-Day Frizz Control + Heat Protectant | Vegan + Cruelty Free | 5.6 Oz
- Price
- $29.97
- Rating
- 4.2/5
- Reviews
- 8,892
- Age
- 6y ago

IGK GOOD BEHAVIOR 4-in-1 Prep Spray | Leave In + Detangle + Heat Protectant | Vegan + Cruelty Free | 7 Oz
- Price
- $26.65
- Rating
- 4.6/5
- Reviews
- 3,751
- Age
- 5y ago

John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz
- Price
- $8.80
- Rating
- 4.1/5
- Reviews
- 230
- Age
- 6mo ago

IGK Good Behavior Anti-Frizz Smoothing Serum Boosts Shine Seals Out Humidity UV & Heat Protection For Dry Frizz-Prone Hair 1.3 oz
- Price
- $29.94
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 1y ago

IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray Travel Bundle | Keratin Like Treatment + Frizz Control + Heat Protectant | Vegan + Cruelty Free | (5.6 Oz + 2.4 Oz)
- Price
- $44.18
- Rating
- 4.2/5
- Reviews
- 8,892
- Age
- 1y ago
Trending
estimated 90-day click momentum
John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Extra Strength Hairspray with Frizz Control 12 Oz Pack of 2
- Price
- $22.51
- Rating
- 4.7/5
- Reviews
- 907
- Age
- 4mo ago

John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz
- Price
- $11.34
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 4mo ago

John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz Pack of 2
- Price
- $18.86
- Rating
- 4.6/5
- Reviews
- 1,014
- Age
- 5mo ago

Jo_hn Fr`ieda Frizz Ease Moisture Barrier Hairspray Firm Hold Anti-Frizz 12 oz
- Price
- $16.87
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 1y ago

John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz
- Price
- $8.80
- Rating
- 4.1/5
- Reviews
- 230
- Age
- 6mo ago
Newest
by launch date
John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz
- Price
- $11.34
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 4mo ago

John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Extra Strength Hairspray with Frizz Control 12 Oz Pack of 2
- Price
- $22.51
- Rating
- 4.7/5
- Reviews
- 907
- Age
- 4mo ago

John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz Pack of 2
- Price
- $18.86
- Rating
- 4.6/5
- Reviews
- 1,014
- Age
- 5mo ago

John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz
- Price
- $8.80
- Rating
- 4.1/5
- Reviews
- 230
- Age
- 6mo ago

IGK ANTISOCIAL Mask + GOOD BEHAVIOR Hair Treatment Set | Frizz Control and Keratin-Like Smoothing for Dry Damaged Hair | Hydrating Shine with 450F Heat Protection | Full Size Value Set
- Price
- $60.47
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- IGK75%
- John Frieda20%
- Moroccanoil3%
- Generic2%
Demand
Protein Spray for Hair search demand
Weekly searches over the year. Pick a range.
Search terms
Top Protein Spray for Hair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- igk good behavior spray213K/yr
- good behavior94K/yr
- john frieda hairspray44K/yr
- frizz ease hairspray42K/yr
- igk good behavior47K/yr
- john frieda frizz ease hairspray18K/yr
- igk heat protectant spray27K/yr
- good behavior smoothing spray20K/yr
- john frieda hair spray11K/yr
- moroccan oil frizz shield spray11K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Spray for Hair
We read the reviews and the return reasons for every product selling here.
“Not for those sensitive to fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Spray for Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









