Is protein spray for hair profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.0%. Flapen's verdict: Launch it (62/100).

How competitive is the protein spray for hair niche?

4 brands and 29 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein spray for hair?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.5%.

What does it cost to enter the protein spray for hair niche?

Listings span $8.80–$60.47; the average listing price is $26.13 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.

protein spray for hair

Launch it

A $1.5M/yr market growing +37.0% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.13

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 580K searches

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.80–$60.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+37.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,930.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein spray for hair is a $1.5M/yr Amazon United States market (580K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

protein spray for hair market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 10.0%
Avg BSR: #419
Page quality: 0%
Prime: 90%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 89 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

IGK75%
John Frieda20%
Moroccanoil3%
Generic2%

Demand

Weekly Amazon search volume, last 20 weeks — +37.0% search growth over the last 90 days.

Open Trend

Top protein spray for hair search terms

igk good behavior spray213K/yr +29.2%9.8% conv.
good behavior94K/yr +33.5%0.7% conv.
john frieda hairspray44K/yr +66.0%10.0% conv.
frizz ease hairspray42K/yr +47.5%9.0% conv.
igk good behavior47K/yr +36.3%8.5% conv.
john frieda frizz ease hairspray18K/yr +83.0%8.4% conv.
igk heat protectant spray27K/yr +5.9%8.4% conv.
good behavior smoothing spray20K/yr +54.2%12.5% conv.
john frieda hair spray11K/yr +29.7%7.8% conv.
moroccan oil frizz shield spray11K/yr +34.9%14.2% conv.

All search terms

Top protein spray for hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray | 4-Day Frizz Control + Heat Protectant | Vegan + Cruelty Free | 5.6 Oz

IGK$29.974.2★8,892 rev

IGK GOOD BEHAVIOR 4-in-1 Prep Spray | Leave In + Detangle + Heat Protectant | Vegan + Cruelty Free | 7 Oz

IGK$26.654.6★3,751 rev

John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz

John Frieda$8.804.1★230 rev

IGK Good Behavior Anti-Frizz Smoothing Serum Boosts Shine Seals Out Humidity UV & Heat Protection For Dry Frizz-Prone Hair 1.3 oz

IGK$29.944.3★187 rev

IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray Travel Bundle | Keratin Like Treatment + Frizz Control + Heat Protectant | Vegan + Cruelty Free | (5.6 Oz + 2.4 Oz)

IGK$44.184.2★8,892 rev

Newest

by launch date

John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz

John Frieda$11.3460 rev

4mo ago

John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Extra Strength Hairspray with Frizz Control 12 Oz Pack of 2

John Frieda$22.51907 rev

4mo ago

John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz Pack of 2

John Frieda$18.861,014 rev

5mo ago

John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz

John Frieda$8.80230 rev

6mo ago

IGK ANTISOCIAL Mask + GOOD BEHAVIOR Hair Treatment Set | Frizz Control and Keratin-Like Smoothing for Dry Damaged Hair | Hydrating Shine with 450F Heat Protection | Full Size Value Set

IGK$60.4755 rev

9mo ago

What buyers say about protein spray for hair

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Pleasing scent”

Quality-Overall11%

“Excellent product”

Hair Styling8%

“Always makes my curls lasts as a straight hair girly”

Value For Money7%

“Great value”

Suitability Curly Hair6%

“My Go-To for Smooth, Frizz-Free Hair”

Soft Feel6%

“My hair feels soft”

Suitability Straight Hair4%

“Makes my thick hair smoother”

Protection3%

“Very good protection”

Hair Growth2%

“It has worked wonders for my hair protecting it and leaving it soft and flowy”

Moist/Dry2%

“dries pretty fast”

What buyers complain about

Smell29%

“Not for those sensitive to fragrance”

Value For Money9%

“Price increase”

Hair Related7%

“my hair feels awful”

Adhesion/Stickiness5%

“a tad sticky”

Oily/Greasy3%

“Kind of oily”

Moist/Dry3%

“dried out after blow drying”

Functionality-Overall3%

“didnt notice any difference at all”

Quality-Overall2%

“This shows a serious quality problem with the new can”

Durability2%

“Why is this always breaking”

Suitability Curly Hair1%

“A curly haired girls frizz nightmare”

Top return reasons

Smell19%

Functionality-Overall11%

Advertised Vs Actual Product9%

Oily/Greasy8%

Product Condition7%