Protein Hair Treatment

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

6.0%

Market size, estimated

$1.5Ma year

Peak month

February2.7× the quietest month

Top search term

elizavecca238K searches a year

Listings sell for $14.10 on average, from $1.97 to $42.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $14.10 that is $85K to $113K a year per listing.

Average price

$14.10under the $15 to $100 sweet spot

Price range

$1.97–$42.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$85K–$113K

Returns

0.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Hair Masks. It carries 6,103 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#110in Hair Masks

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

6,103per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months