Is proraso shaving soap profitable to sell on Amazon United States?

The niche generates $61K/yr across 5 tracked products. 90-day search growth is +26.9%. Flapen's verdict: Skip it (35/100).

How competitive is the proraso shaving soap niche?

2 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in proraso shaving soap?

Top complaints mined from reviews: Smell, Lather, Thickness. The return rate is 0.2%.

When does demand for proraso shaving soap peak?

Demand peaks in Jun; the busiest month runs 1.5× the quietest.

What does it cost to enter the proraso shaving soap niche?

Listings span $9.78–$14.60; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 10,884 reviews — the moat a new listing must climb.

proraso shaving soap

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.47

avg listing price — sweet spot $15–$100

Review moat

Bad10,884.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 38K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$9.78–$14.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, proraso shaving soap is a $61K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 35/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

proraso shaving soap market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $69K–$92K; units × avg price
Conversion rate: 14.1%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 106 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Proraso97%
CELLA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.5×

Open Trend

Top proraso shaving soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Proraso Shaving Soap - Oatmeal & Green Tea - Nourishing & Gentle Formula Shave Soap in a Bowl for Sensitive Skin - Premium Italian Shaving for Men - 5.2oz

Proraso$11.504.7★11,124 rev

Proraso Shaving Soap - Eucalyptus Oil & Menthol - Refreshing Shave Soap in a Bowl for All Beard Types - Premium Italian Shaving for Men - 5.2oz

Proraso$11.384.7★19,898 rev

Proraso Shaving Soap - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing Shave Soap in a Bowl for Coarse or Hard Beards - Premium Italian Shaving for Men - 5.2oz

Proraso$10.094.7★6,242 rev

Cella Milano Classic Italian Almond Shaving Cream Premium Tallow-Based Wet Shave Cream/Soap for Men - Rich Moisturizing Lather - A favorite of European Barbershops for 125 Years (5.2 oz / 150g)

CELLA$14.604.7★3,157 rev

Proraso Shaving Cream - Eucalyptus Oil & Menthol - Refreshing Shave Cream for All Beard Types - Premium Italian Shaving for Men - 5.2oz

Proraso$9.784.7★14,001 rev

Newest

by launch date

Proraso Shaving Soap - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing Shave Soap in a Bowl for Coarse or Hard Beards - Premium Italian Shaving for Men - 5.2oz

Proraso$10.096,242 rev

13y ago

Proraso Shaving Soap - Oatmeal & Green Tea - Nourishing & Gentle Formula Shave Soap in a Bowl for Sensitive Skin - Premium Italian Shaving for Men - 5.2oz

Proraso$11.5011,124 rev

18y ago

Proraso Shaving Cream - Eucalyptus Oil & Menthol - Refreshing Shave Cream for All Beard Types - Premium Italian Shaving for Men - 5.2oz

Proraso$9.7814,001 rev

19y ago

Cella Milano Classic Italian Almond Shaving Cream Premium Tallow-Based Wet Shave Cream/Soap for Men - Rich Moisturizing Lather - A favorite of European Barbershops for 125 Years (5.2 oz / 150g)

CELLA$14.603,157 rev

21y ago

Proraso Shaving Soap - Eucalyptus Oil & Menthol - Refreshing Shave Soap in a Bowl for All Beard Types - Premium Italian Shaving for Men - 5.2oz

Proraso$11.3819,898 rev

24y ago

What buyers say about proraso shaving soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Excellent fragrance”

Cutting/Trimming17%

“Great shave”

Lather16%

“Rich, thick lather”

Quality-Overall9%

“Good care product”

Soft Feel8%

“Very smooth”

Value For Money5%

“Worth the price”

Cleansing4%

“Your face feels clean”

Durability2%

“Durable and foamy”

Suitability Combination Skin1%

“this is one of the BEST creams I have used for someone with my skin type”

Advertised Vs Actual Product1%

“Does the job”

What buyers complain about

Smell23%

“w/scents that too strong”

Lather11%

“I feel the red one lathers more”

Thickness3%

“not as creamy or thick as others”

Allergies3%

“An allergist can test for sensitivity to these”

Moist/Dry3%

“Unfortunately, the product starts getting very dry on my face after about a minute of shaving, almost to the point of becoming powdery”

Value For Money3%

“However, up until now I was paying $10.00 a tube, which I considered relatively expensive for shave cream”

Product Condition3%

“Buyers beware of used products”

Defective Material/Parts3%

“Shave soap was broke in pieces”

Sensitivity-Overall3%

“it was a nightmare with canned shaving creams even those marketed for sensitive skin”

Ease Of Use2%

“Not worth the effort”

Top return reasons

Smell38%

Product Condition11%

Advertised Vs Actual Product9%

Lather5%

Functionality-Overall5%

Moist/Dry4%

Quality-Overall4%

Defective Material/Parts4%

Texture/Consistency-Overall4%

Damage/Burn Hair3%

Common questions

Is proraso shaving soap profitable to sell on Amazon United States?: The niche generates $61K/yr across 5 tracked products. 90-day search growth is +26.9%. Flapen's verdict: Skip it (35/100).
How competitive is the proraso shaving soap niche?: 2 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in proraso shaving soap?: Top complaints mined from reviews: Smell, Lather, Thickness. The return rate is 0.2%.
When does demand for proraso shaving soap peak?: Demand peaks in Jun; the busiest month runs 1.5× the quietest.
What does it cost to enter the proraso shaving soap niche?: Listings span $9.78–$14.60; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 10,884 reviews — the moat a new listing must climb.