Is proraso aftershave profitable to sell on Amazon United States?

The niche generates $204K/yr across 5 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (40/100).

How competitive is the proraso aftershave niche?

1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in proraso aftershave?

Top complaints mined from reviews: Smell, Quality-Overall, Allergies. The return rate is 0.3%.

When does demand for proraso aftershave peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the proraso aftershave niche?

Listings span $13.39–$15.61; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 5,810 reviews — the moat a new listing must climb.

proraso aftershave

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Market size

Okay$204K

$204K/yr · 80K searches

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$13.39–$15.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,810

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, proraso aftershave is a $204K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

proraso aftershave market data

Units sold / yr: 13K–15K; avg 2,000–2,500/product
Revenue / yr: $183K–$219K; units × avg price
Conversion rate: 17.4%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 127 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Proraso100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top proraso aftershave search terms

proraso aftershave58K/yr +7.1%16.4% conv.
proraso aftershave balm12K/yr +4.9%13.2% conv.
proraso after shave lotion6K/yr -11.3%14.5% conv.
proraso after shave4K/yr +21.9%14.0% conv.

All search terms

Top proraso aftershave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz

Proraso$13.504.6★14,532 rev

Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz

Proraso$15.384.6★5,561 rev

Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz

Proraso$13.394.5★5,399 rev

Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz

Proraso$15.614.6★2,443 rev

Proraso After Shave Balm - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 3.4oz

Proraso$15.224.5★1,115 rev

Newest

by launch date

Proraso After Shave Balm - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 3.4oz

Proraso$15.221,115 rev

4y ago

Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz

Proraso$13.395,399 rev

10y ago

Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz

Proraso$15.385,561 rev

15y ago

Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz

Proraso$13.5014,532 rev

21y ago

Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz

Proraso$15.612,443 rev

21y ago

What buyers say about proraso aftershave

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Extraordinary Scents”

Quality-Overall16%

“This is a good year-round product”

Suitability Combination Skin4%

“It works very good for my skin”

Soft Feel4%

“Feels luxary”

Suitability Dry Skin3%

“soothes your skin”

Value For Money3%

“Great value”

Advertised Vs Actual Product3%

“Dont get me wrong, it does the job”

Moist/Dry2%

“It has a cooling effect on the skin”

Cutting/Trimming2%

“One of the best after shaves”

Cleansing2%

“Its a very clean”

What buyers complain about

Smell42%

“Doesnt smell great”

Quality-Overall7%

“Garbage”

Allergies7%

“My husband had severe allergic reaction”

Leak-Proof5%

“it always leaks when I travel”

Durability4%

“doesnt last very long”

Value For Money4%

“cheaper in stores”

Instructions/User Manual/Troubleshooting4%

“Really no directions so you have to wing it”

Functionality-Overall3%

“May not work for you”

Grip2%

“My only gripe would be that it is impossible to travel with”

Adhesion/Stickiness2%

“Its also sticky”

Top return reasons

Smell52%

Advertised Vs Actual Product11%

Product Condition8%

Functionality-Overall5%

Defective Material/Parts4%

Moist/Dry3%

Texture/Consistency-Overall3%

Oily/Greasy2%

Quality-Overall2%

Thickness1%

Common questions

Is proraso aftershave profitable to sell on Amazon United States?: The niche generates $204K/yr across 5 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (40/100).
How competitive is the proraso aftershave niche?: 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in proraso aftershave?: Top complaints mined from reviews: Smell, Quality-Overall, Allergies. The return rate is 0.3%.
When does demand for proraso aftershave peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the proraso aftershave niche?: Listings span $13.39–$15.61; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 5,810 reviews — the moat a new listing must climb.