Proraso Aftershave
FailThe top 5 products take 100% of clicks, so Proraso Aftershave is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $204K/yr80K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 5 sellers
Flapen Score
Proraso Aftershave against its category
The dotted line is the Beauty & Personal Care average. Past it, Proraso Aftershave is stronger. Inside it, weaker.
Market
The Proraso Aftershave market on Amazon at a glance
Shoppers on Amazon United States searched for Proraso Aftershave 80K times last year and spent an estimated $204K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 17.4%
- Market size, estimated
- $204Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- proraso aftershave58K searches a year
02 · Price
A sale here is worth $14.62.
Listings sell for $14.62 on average, from $13.39 to $15.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $14.62 that is $29K to $37K a year per listing.
- Average price
- $14.62under the $15 to $100 sweet spot
- Price range
- $13.39–$15.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $29K–$37K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Men's. It carries 5,810 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Men's
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 5,810per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 127 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 127 months
Products
Top Proraso Aftershave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Proraso Aftershave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Proraso Aftershave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- proraso aftershave58K/yr
- proraso aftershave balm12K/yr
- proraso after shave lotion6K/yr
- proraso after shave4K/yr
Reviews and returns
What reviews say buyers love and hate about Proraso Aftershave
We read the reviews and the return reasons for every product selling here.
“Doesnt smell great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Proraso Aftershave questions
Answered from the same tracked data.









