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Proraso Aftershave

Fail

The top 5 products take 100% of clicks, so Proraso Aftershave is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$204K/yr80K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Proraso Aftershave against its category

The dotted line is the Beauty & Personal Care average. Past it, Proraso Aftershave is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proraso Aftershave market on Amazon at a glance

Shoppers on Amazon United States searched for Proraso Aftershave 80K times last year and spent an estimated $204K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
17.4%
Market size, estimated
$204Ka year
Peak month
June1.4× the quietest month
Top search term
proraso aftershave58K searches a year

02 · Price

A sale here is worth $14.62.

Listings sell for $14.62 on average, from $13.39 to $15.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $14.62 that is $29K to $37K a year per listing.

Average price
$14.62under the $15 to $100 sweet spot
Price range
$13.39–$15.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$29K–$37K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Men's. It carries 5,810 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Men's
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,810per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 127 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
127 months

Products

Top Proraso Aftershave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Proraso Aftershave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Proraso Aftershave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proraso aftershave58K/yr
  • proraso aftershave balm12K/yr
  • proraso after shave lotion6K/yr
  • proraso after shave4K/yr

Reviews and returns

What reviews say buyers love and hate about Proraso Aftershave

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.3%of orders come back
“Doesnt smell great”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Proraso Aftershave questions

Answered from the same tracked data.