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Propolis Serum

Fail

The top 5 brands take 100% of clicks, so Propolis Serum is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$60K/yr46K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
86%top-5 click share · 4 brands · 15 sellers

Flapen Score

Propolis Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Propolis Serum is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Propolis Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Propolis Serum 46K times last year and spent an estimated $60K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
7.1%
Market size, estimated
$60Ka year
Top search term
cosrx propolis17K searches a year

02 · Price

A sale here is worth $18.17.

Listings sell for $18.17 on average, from $13.91 to $21.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.17 that is $5K to $9K a year per listing.

Average price
$18.17inside the $15 to $100 sweet spot
Price range
$13.91–$21.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #314 within Toners & Astringents. It carries 1,890 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#314in Toners & Astringents
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,890per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Propolis Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 29%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Propolis Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Propolis Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cosrx propolis17K/yr
  • propolis serum11K/yr
  • honey serum3K/yr
  • cosrx propolis light ampoule5K/yr
  • propolis skincare3K/yr
  • cosrx honey2K/yr
  • cosrx ampoule2K/yr
  • propolis light ampoule2K/yr

Reviews and returns

What reviews say buyers love and hate about Propolis Serum

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
7%of negative reviews mention “Allergies”
1.1%of orders come back
“Irritation yes”
A buyer, on “Allergies”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Propolis Serum questions

Answered from the same tracked data.