Is propolis serum profitable to sell on Amazon United States?

The niche generates $60K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (36/100).

How competitive is the propolis serum niche?

4 brands and 15 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in propolis serum?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 1.1%.

What does it cost to enter the propolis serum niche?

Listings span $13.91–$21.99; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 1,890 reviews — the moat a new listing must climb.

propolis serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$13.91–$21.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.17

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,890.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 46K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Growth

Bad-30.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, propolis serum is a $60K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

propolis serum market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 7.1%
Avg BSR: #314
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

COSRX85%
Beauty of Joseon9%
SKINFOOD 19574%
NIDA2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 40 weeks — -30.4% search growth over the last 90 days.

Open Trend

Top propolis serum search terms

cosrx propolis17K/yr -17.0%9.4% conv.
propolis serum11K/yr -46.3%3.0% conv.
honey serum3K/yr -9.5%1.2% conv.
cosrx propolis light ampoule5K/yr -53.4%9.8% conv.
propolis skincare3K/yr -16.7%1.5% conv.
cosrx honey2K/yr -18.4%8.3% conv.
cosrx ampoule2K/yr -43.8%5.9% conv.
propolis light ampoule2K/yr -40.7%12.1% conv.

All search terms

Top propolis serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSRX Propolis Ampoule Glow Boosting Serum for Face with 73.5% Propolis Extract 1.01fl.oz/30ml Hydrating Essence for Sensitive Skin Fine Lines Uneven Skintone Korean Skincare

COSRX$20.244.5★4,563 rev

COSRX Full Fit Propolis Synergy Toner 280ml / 9.46 fl.oz | Instant Moisture Boosting Toner Propolis 72.6% Honey 10.7% Panthenol Korean Skin Care

COSRX$19.184.6★1,521 rev

COSRX Full Fit Propolis Light Cream 2.19 Fl.oz / 65ml Propolis 64.5% Hydrating Daily Day and Night Moisturiser Korean Skin Care Not Tested on Animals

COSRX$21.244.6★2,981 rev

COSRX Full Fit Propolis Synergy Toner 150ml / 5.07 fl.oz | Instant Moisture Boosting Toner Propolis 72.6% Honey 10.7% Panthenol Korean Skin Care

COSRX$14.954.6★3,050 rev

Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Uneven Skin Tone Korean Skin Care 30ml 1 fl.oz

Beauty of Joseon$15.704.6★1,503 rev

Newest

by launch date

NIDA Peptide Propolis Renewal Serum | Peptide Complex Propolis Extract Adenosine | Youthful Look Wrinkles Fine Lines Pore & Sebum Care | 1.69 fl.oz. 50ml

NIDA$13.91334 rev

7mo ago

Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Uneven Skin Tone Korean Skin Care 30ml 1 fl.oz

Beauty of Joseon$15.701,503 rev

1y ago

Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Irritated Uneven Skin Tone Korean Skin Care 60ml 2 Fl.Oz

Beauty of Joseon$19.251,503 rev

3y ago

COSRX Honey Glow Kit Korean Skin Care Set with Propolis Facial Toner Serum & Cream Mini Travel Essentials Deep Moisture Hydration Nourishment Travel Size Gift Set Korean Skin Care

COSRX$21.99823 rev

5y ago

COSRX Full Fit Propolis Synergy Toner 150ml / 5.07 fl.oz | Instant Moisture Boosting Toner Propolis 72.6% Honey 10.7% Panthenol Korean Skin Care

COSRX$14.953,050 rev

6y ago

What buyers say about propolis serum

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Great moisturizer”

Suitability Combination Skin12%

“Perfect for my skin”

Quality-Overall10%

“Great product”

Brightness/Shine/Glow9%

“Glowing skin”

Value For Money8%

“Good price”

Suitability Dry Skin7%

“Good moisture for moderate to dry skin”

Advertised Vs Actual Product4%

“As advertised”

Soft Feel4%

“My skin feels softer”

Weight Light4%

“Lightweight feel”

Texture/Consistency-Overall2%

“I like the texture”

What buyers complain about

Allergies7%

“Irritation yes”

Functionality-Overall6%

“Did not work”

Smell5%

“No strong fragrance either”

Symptom Reduction5%

“Didnt Notice Much Difference”

Value For Money4%

“I wish it weren't so expensive”

Adhesion/Stickiness3%

“Product feels sticky on my face”

Durability3%

“after two months of using this twice a day I started breaking out so badly”

Brightness/Shine/Glow3%

“Hmmm, no glow to be found”

Thickness3%

“Its also a bit of a thicker formula”

Skin Health3%

“After a week going onto 2 weeks I have noticed a change in my skin”

Top return reasons

Functionality-Overall11%

Value For Money10%

Advertised Vs Actual Product9%

Leak-Proof7%

Moist/Dry6%

Product Condition5%

Suitability Combination Skin5%

Size-Overall4%

Defective Material/Parts4%

Texture/Consistency-Overall4%

Common questions

Is propolis serum profitable to sell on Amazon United States?: The niche generates $60K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (36/100).
How competitive is the propolis serum niche?: 4 brands and 15 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in propolis serum?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 1.1%.
What does it cost to enter the propolis serum niche?: Listings span $13.91–$21.99; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 1,890 reviews — the moat a new listing must climb.