Propolis Cream
FailShoppers spend an estimated $43K a year here, so Propolis Cream is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $43K/yr34K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 80%top-5 click share · 12 brands · 26 sellers
Flapen Score
Propolis Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Propolis Cream is stronger. Inside it, weaker.
Market
The Propolis Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Propolis Cream 34K times last year and spent an estimated $43K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $43Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- propolis cream13K searches a year
02 · Price
A sale here is worth $17.38.
Listings sell for $17.38 on average, from $9.34 to $22.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.
- Average price
- $17.38inside the $15 to $100 sweet spot
- Price range
- $9.34–$22.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,644 within Face Moisturizers. It carries 873 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,644in Face Moisturizers
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 873per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Propolis Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COSRX Full Fit Propolis Light Cream 2.19 Fl.oz / 65ml Propolis 64.5% Hydrating Daily Day and Night Moisturiser Korean Skin Care Not Tested on Animals
- Price
- $21.24
- Rating
- 4.6/5
- Reviews
- 2,981
- Age
- 6y ago

BenePura Propolis Ointment - Natural Anti Itch Cream with 30% Propolis - Itch Relief for Humans Rash Cream - Multipurpose Moisturizing Propolis Cream for Dry Skin and Cracked Heel Repair - 1.35fl. Oz
- Price
- $18.96
- Rating
- 4.4/5
- Reviews
- 1,378
- Age
- 7y ago

Propolis Ointment
- Price
- $9.34
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10y ago

Propolis Ointment Homeopathic 30g (3 Pack)
- Price
- $22.39
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 7y ago

Herstat Plus+ Cold Sore Treatment 2g with 3% Propolis - Rapid Cold Sore Balm & Fever Blister Treatment - Lip Blister Treatment
- Price
- $12.60
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 2y ago
Trending
estimated 90-day click momentum
Propolis Balm Soothing Skin Cream with Silver Tea Tree Oil & Herbal Extracts Moisturizing Salve for Dry Irritated Skin & Minor Scrapes Non-Greasy Formula 1 oz (30g) (1 Pack)
- Price
- $10.08
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7y ago

Moon Valley Organics Herbal Ointment with Calendula Comfrey and Propolis Moisturize and Soothe Cuts and Burns Healing Balm 1.7 Ounces
- Price
- $17.89
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 14y ago

TOSOWOONG Honey Glow 47% Propolis Cream Hydrating Facial Soothing Moisturizer with Bee Venom Royal Jelly Extract Vitamin C for Irritated Dry Skin Glass Skin Korean Skincare 50ml / 1.69 fl.oz.
- Price
- $19.02
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 9mo ago

Sweet Bee Magic Organic Honey Bee Balm for Face Skin & Body - All in One Honey Balm - Beeswax Body Moisturizer - All Natural Aid - 1 jar (2oz)
- Price
- $19.71
- Rating
- 4.4/5
- Reviews
- 3,153
- Age
- 14y ago

Forever Living - Aloe Propolis Creme Skin Nourishment with Aloe Vera and Bee Propolis Moisturizing Cream with Vitamins A E C 4 oz
- Price
- $19.78
- Rating
- 4.6/5
- Reviews
- 920
- Age
- 19y ago
Newest
by launch date
TOSOWOONG Honey Glow 47% Propolis Cream Hydrating Facial Soothing Moisturizer with Bee Venom Royal Jelly Extract Vitamin C for Irritated Dry Skin Glass Skin Korean Skincare 50ml / 1.69 fl.oz.
- Price
- $19.02
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 9mo ago

ABSOLEI Propolis Ointment Natural 30% Propolis Ointment for Itchy Dry and Cracked Skin 1.35 fl oz
- Price
- $18.00
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 1y ago

Herstat Plus+ Cold Sore Treatment 2g with 3% Propolis - Rapid Cold Sore Balm & Fever Blister Treatment - Lip Blister Treatment
- Price
- $12.60
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 2y ago

COSRX Full Fit Propolis Light Cream 2.19 Fl.oz / 65ml Propolis 64.5% Hydrating Daily Day and Night Moisturiser Korean Skin Care Not Tested on Animals
- Price
- $21.24
- Rating
- 4.6/5
- Reviews
- 2,981
- Age
- 6y ago

BenePura Propolis Ointment - Natural Anti Itch Cream with 30% Propolis - Itch Relief for Humans Rash Cream - Multipurpose Moisturizing Propolis Cream for Dry Skin and Cracked Heel Repair - 1.35fl. Oz
- Price
- $18.96
- Rating
- 4.4/5
- Reviews
- 1,378
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
12 flat
Sellers
26
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
15%
- COSRX34%
- Bene Pura Trust Nature17%
- PhytoLab15%
- Mos Pharma11%
- Herstat5%
- Sweet Bee Naturals4%
- Open — no brand owns it (6 brands, 15%)
Demand
Propolis Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Propolis Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- propolis cream13K/yr
- propolis ointment13K/yr
- cosrx propolis light cream6K/yr
- propolis light cream2K/yr
Reviews and returns
What reviews say buyers love and hate about Propolis Cream
We read the reviews and the return reasons for every product selling here.
“I wish it weren't so expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Propolis Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









