propolis cream
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good872.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.34–$22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, propolis cream is a $43K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
propolis cream market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $43K–$52K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #1,644
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
15%
- COSRX34%
- Bene Pura Trust Nature17%
- PhytoLab15%
- Mos Pharma11%
- Herstat5%
- Sweet Bee Naturals4%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top propolis cream search terms
- propolis cream13K/yr
- propolis ointment13K/yr
- cosrx propolis light cream6K/yr
- propolis light cream2K/yr
Top propolis cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COSRX Full Fit Propolis Light Cream 2.19 Fl.oz / 65ml Propolis 64.5% Hydrating Daily Day and Night Moisturiser Korean Skin Care Not Tested on Animals
COSRX$21.244.6★2,981 rev
BenePura Propolis Ointment - Natural Anti Itch Cream with 30% Propolis - Itch Relief for Humans Rash Cream - Multipurpose Moisturizing Propolis Cream for Dry Skin and Cracked Heel Repair - 1.35fl. Oz
Bene Pura Trust Nature$18.964.4★1,378 rev
Propolis Ointment
PhytoLab$9.344.3★51 rev
Propolis Ointment Homeopathic 30g (3 Pack)
Mos Pharma$22.394.5★312 rev
Herstat Plus+ Cold Sore Treatment 2g with 3% Propolis - Rapid Cold Sore Balm & Fever Blister Treatment - Lip Blister Treatment
Herstat$12.604.5★966 rev
Newest
by launch date
TOSOWOONG Honey Glow 47% Propolis Cream Hydrating Facial Soothing Moisturizer with Bee Venom Royal Jelly Extract Vitamin C for Irritated Dry Skin Glass Skin Korean Skincare 50ml / 1.69 fl.oz.
TOSOWOONG$19.02169 rev
ABSOLEI Propolis Ointment Natural 30% Propolis Ointment for Itchy Dry and Cracked Skin 1.35 fl oz
ABSOLEI$18.00337 rev
Herstat Plus+ Cold Sore Treatment 2g with 3% Propolis - Rapid Cold Sore Balm & Fever Blister Treatment - Lip Blister Treatment
Herstat$12.60966 rev
COSRX Full Fit Propolis Light Cream 2.19 Fl.oz / 65ml Propolis 64.5% Hydrating Daily Day and Night Moisturiser Korean Skin Care Not Tested on Animals
COSRX$21.242,981 rev
BenePura Propolis Ointment - Natural Anti Itch Cream with 30% Propolis - Itch Relief for Humans Rash Cream - Multipurpose Moisturizing Propolis Cream for Dry Skin and Cracked Heel Repair - 1.35fl. Oz
Bene Pura Trust Nature$18.961,378 rev
Trending
90-day click momentum
Propolis Balm Soothing Skin Cream with Silver Tea Tree Oil & Herbal Extracts Moisturizing Salve for Dry Irritated Skin & Minor Scrapes Non-Greasy Formula 1 oz (30g) (1 Pack)
Georg BioSystems$10.084.2★
Moon Valley Organics Herbal Ointment with Calendula Comfrey and Propolis Moisturize and Soothe Cuts and Burns Healing Balm 1.7 Ounces
Moon Valley Organics$17.894.7★
TOSOWOONG Honey Glow 47% Propolis Cream Hydrating Facial Soothing Moisturizer with Bee Venom Royal Jelly Extract Vitamin C for Irritated Dry Skin Glass Skin Korean Skincare 50ml / 1.69 fl.oz.
TOSOWOONG$19.024.3★
Sweet Bee Magic Organic Honey Bee Balm for Face Skin & Body - All in One Honey Balm - Beeswax Body Moisturizer - All Natural Aid - 1 jar (2oz)
Sweet Bee Naturals$19.714.4★
Forever Living - Aloe Propolis Creme Skin Nourishment with Aloe Vera and Bee Propolis Moisturizing Cream with Vitamins A E C 4 oz
Forever Living Products$19.784.6★
What buyers say about propolis cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“Your face feels so soft”
“Highly recommend if you have dry skin”
“This face cream is honestly so good”
“My skin feels so good”
“is fragrance-free”
“radiant glow on my skin”
“Good price for value”
“absorbs nicely”
“This is a very good ointment”
What buyers complain about
“I wish it weren't so expensive”
“smells very different”
“The texture is different than what Im used to —”
“doesnt do much to moisturize”
“Irritation yes”
“It didnt relieve any type of itching or pain”
“Simply feels a little heavy for me personally”
“Ok. Very stiff/hard to spread out”
“Doesnt work for me”
“It didnt relieve the dry eczema spot on my face”
Top return reasons
Common questions
- Is propolis cream profitable to sell on Amazon United States?
- The niche generates $43K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the propolis cream niche?
- 12 brands and 26 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in propolis cream?
- Top complaints mined from reviews: Value For Money, Smell, Texture/Consistency-Overall. The return rate is 0.7%.
- When does demand for propolis cream peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the propolis cream niche?
- Listings span $9.34–$22.39; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.