Is progressiva profitable to sell on Amazon United States?

The niche generates $260K/yr across 16 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (40/100).

How competitive is the progressiva niche?

6 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in progressiva?

Top complaints mined from reviews: Smell, Functionality-Overall, Size-Overall. The return rate is 3.5%.

When does demand for progressiva peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the progressiva niche?

Listings span $13.75–$120.39; the average listing price is $52.02 (sweet spot $15–$100). The average incumbent carries 4,017 reviews — the moat a new listing must climb.

progressiva

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$52.02

avg listing price — sweet spot $15–$100

Price range

Great$13.75–$120.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$260K

$260K/yr · 245K searches

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,016.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, progressiva is a $260K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

progressiva market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $208K–$260K; units × avg price
Conversion rate: 2.0%
Avg BSR: #615
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 20.0%
Avg brand age: 55 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Fashion Gold58%
YBERA PARIS26%
PAVOI9%
KATIVA2%
Portier2%
I Belli Capelli2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top progressiva search terms

ybera paris58K/yr -17.3%0.5% conv.
fashion gold progressiva30K/yr -1.2%3.6% conv.
progressiva24K/yr +13.7%1.6% conv.
ybera30K/yr -13.3%0.8% conv.
ybera paris keratina alisador de cabello19K/yr +48.6%0.5% conv.
fashion gold23K/yr -5.1%3.5% conv.
progressiva brasileira18K/yr +24.3%1.5% conv.
progressiva fashion gold8K/yr -0.2%2.8% conv.
fashion gold keratin treatment4K/yr -0.8%2.7% conv.
progressiva sem formol6K/yr +14.6%1.2% conv.

All search terms

Top progressiva products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fashion Gold Keratin Hair Treatment (Up to 3 USES per Bottle) Hair Botox Treatment At Home Keratin Treatment Keratina para Alisar el Pelo Alisado Brasileo Alisados organicos SIN FORMOL 150g

Fashion Gold$39.584.3★203 rev

FASHION GOLD Keratin Hair Treatment 6 USES per Bottle Keratina para Alisar el Pelo Alisado Brasileo Keratina Permanente Alisados Organicos SIN FORMOL Nanoplastia 300 grs

Fashion Gold$75.934.6★274 rev

FASHION GOLD Keratin Hair Treatment Kit KERATIN + SHAMPOO + HAIR MASK Keratina para alisar el pelo SIN FORMOL Hair Relaxer Tratamiento para Cabello Seco y Maltratado B0T0X CAPILAR

Fashion Gold$120.394.3★35 rev

YBERA VELLO SERUM FOR THINNING HAIR with Advanced Technology ALFA-LACTOBABY Scalp Serum for Hair Growth Anti Hair Loss Hair Regrowth for Men and Women 90ML

YBERA PARIS$67.244.1★26 rev

PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women

PAVOI$13.754.4★13,681 rev

Newest

by launch date

Ybera BOND REPAIR HAIR TREATMENT Genoma Pro-Geno Shampoo Moisturizing Shampoo that works as Hydrating Shampoo as well Ideal for Damaged Hair Professional Hair Repair Formula 250ml

YBERA PARIS$22.0011 rev

6mo ago

YBERA VELLO SERUM FOR THINNING HAIR with Advanced Technology ALFA-LACTOBABY Scalp Serum for Hair Growth Anti Hair Loss Hair Regrowth for Men and Women 90ML

YBERA PARIS$67.2426 rev

7mo ago

YBERA VELLO HAIR LOSS SHAMPOO FOR THINNING HAIR Hair Thinning Shampoo for Men & Women Anti Hair Loss with ALFA-LACTOBABY para la Caida del Cabello 250ML

YBERA PARIS$40.031 rev

7mo ago

Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml

YBERA PARIS$67.739 rev

7mo ago

Ybera Mirra Mask - Deep Conditioning Hair Mask for Dry & Damaged Hair | Hydrating Keratin Hair Mask for Curly Frizzy & Color-Treated Hair | Intensive Repair for Growth Strength & Shine | 200g

YBERA PARIS$32.785 rev

7mo ago

What buyers say about progressiva

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality, nice dainty necklace”

Value For Money8%

“is affordable”

Soft Feel7%

“IT IS SO SOFT”

Hair Styling5%

“High quality Keratin straightening”

Smell4%

“I love the clean fragrance”

Suitability Straight Hair4%

“Beautiful straight hair”

Ease Of Use4%

“easy to manage”

Brightness/Shine/Glow3%

“brings shine”

Advertised Vs Actual Product3%

“Just as described”

Ease Of Application2%

“Application is easy”

What buyers complain about

Smell9%

“almost a burnt kind of smell”

Functionality-Overall8%

“Did not work”

Size-Overall7%

“The cross was so small”

Durability6%

“falls apart”

Hair Related4%

“At first my hair seemed really hard while flat ironing with the straighter in it”

Fastener Quality3%

“Clasp is not good”

Damage/Burn Hair3%

“damage my hair”

Ease Of Use3%

“this is difficult”

Value For Money3%

“Way too expensive”

Chain/Key Quality3%

“Chain is short”

Top return reasons

Size-Overall29%

Wrist Fit13%

Fastener Quality7%

Advertised Vs Actual Product7%

Functionality-Overall6%

Chain/Key Quality5%

Quality-Overall4%

Defective Material/Parts4%

Color3%

Metal Authenticity3%

Common questions

Is progressiva profitable to sell on Amazon United States?: The niche generates $260K/yr across 16 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (40/100).
How competitive is the progressiva niche?: 6 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in progressiva?: Top complaints mined from reviews: Smell, Functionality-Overall, Size-Overall. The return rate is 3.5%.
When does demand for progressiva peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the progressiva niche?: Listings span $13.75–$120.39; the average listing price is $52.02 (sweet spot $15–$100). The average incumbent carries 4,017 reviews — the moat a new listing must climb.

progressiva

progressiva market data

Competition & brand share

Demand & seasonality

Top progressiva search terms

Top progressiva products on Amazon

Top sellers

Newest

Trending

What buyers say about progressiva

What buyers love

What buyers complain about

Top return reasons

Common questions

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