Progressiva

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

2.0%

Market size, estimated

$260Ka year

Peak month

March1.8× the quietest month

Top search term

ybera paris58K searches a year

Listings sell for $52.02 on average, from $13.75 to $120.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $52.02 that is $5K to $13K a year per listing.

Average price

$52.02inside the $15 to $100 sweet spot

Price range

$13.75–$120.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

3.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #615 within Hair Perms, Relaxers & Texturizers. It carries 4,017 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

20.0%

Average rank

#615in Hair Perms, Relaxers & Texturizers

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

4,017per listing

Listings tracked

16

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months