Is professional hair color profitable to sell on Amazon United States?

The niche generates $545K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (47/100).

How competitive is the professional hair color niche?

13 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in professional hair color?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.9%.

When does demand for professional hair color peak?

Demand peaks in Mar–May–Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the professional hair color niche?

Listings span $4.92–$13.88; the average listing price is $6.89 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.

professional hair color

Skip it

Prices mostly outside the sweet spot ($4.92–$13.88) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$545K

$545K/yr · 801K searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,728.47

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.89

avg listing price — sweet spot $15–$100

Price range

Bad$4.92–$13.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, professional hair color is a $545K/yr Amazon United States market (801K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

professional hair color market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $413K–$551K; units × avg price
Conversion rate: 9.9%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.4%
Avg brand age: 53 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

Xarchy18%
Yexixsr16%
ROOHUA13%
NOUSV12%
MOONMINI12%
vivinin10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

Peak months: Mar, May, Jun · busiest ÷ quietest = 1.7×

Open Trend

Top professional hair color search terms

hair dye kit276K/yr -0.3%8.3% conv.
hair color mixing bowls66K/yr -4.6%8.3% conv.
hair dye bowl69K/yr +4.0%8.9% conv.
hair dye brush and bowl set43K/yr +32.1%14.7% conv.
hair dye bowl and brush34K/yr +14.5%14.4% conv.
hair dye tools28K/yr +13.3%7.5% conv.
hair color kit33K/yr +3.7%8.3% conv.
hair coloring kit34K/yr -14.2%8.1% conv.
hair dying tools31K/yr -9.8%8.6% conv.
hair color brush and bowl set24K/yr +6.9%12.1% conv.

All search terms

Top professional hair color products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush Hair Color Bowl Hairclips Applicator Earmuffs for Hair Highlighting and Hair Coloring at Home

Xarchy$10.114.8★3,197 rev

Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit Hair Bleach Dit Hair Coloring Products with Hair Dye Brush Hair Color Bowl Hair Clips

Yexixsr$6.094.7★15,283 rev

ROOHUA 8 Pcs Hair Coloring Kit - Professional Hair Dye Tools for Home Salon Use with Bowl Brush Comb Clips Gloves & Shower Cap - Reusable Supplies (8 Black)

ROOHUA$5.564.7★9,304 rev

MOONMINI Hair Dye Color Brush and Bowl Set Color Bowl Brushes Tool Mixing Bowl Kit Tint Comb for Hair Tint Dying Coloring Applicator (Black)

MOONMINI$5.114.6★7,042 rev

19PCS Hair Dye Kit Hair Coloring Products with Hair Dye Brush Collapsible Bowl Clips Ear Muffs Disposable Gloves Scarf Shower Cap

vivinin$6.104.6★546 rev

Newest

by launch date

ROOHUA 8 Pcs Hair Coloring Kit - Professional Hair Dye Tools for Home Salon Use with Bowl Brush Comb Clips Gloves & Shower Cap - Reusable Supplies (8 Black)

ROOHUA$5.569,304 rev

3mo ago

ZMOIVOK 21 Pcs Black Hair Dye Kit Professional Salon Tools with Bowl

ZMOIVOK$5.6170 rev

8mo ago

18Pcs Hair Dye Kit Hair Coloring Products with Hair Dye Brush Includes Hair Color Bowl Hair Clip Ear Muffs for Salon Hair Dye Tools and DIY at Home

NOUSV$6.05201 rev

9mo ago

YOOVR 19PCS Hair Bleach Dye Kit with Hair Dye Brush and Bowl Whisk Hair Clips Protective Gear Set Ideal for Hair Bleaching Coloring Highlighting Essential Salon Supplies for Home Use (Pink)

YOOVR$6.02555 rev

10mo ago

19PCS Hair Dye Kit Hair Coloring Products with Hair Dye Brush Collapsible Bowl Clips Ear Muffs Disposable Gloves Scarf Shower Cap

vivinin$6.10546 rev

1y ago

What buyers say about professional hair color

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good value for price”

Quality-Overall20%

“Excellent quality”

Ease Of Use9%

“Easy to Use”

Advertised Vs Actual Product6%

“As described”

Ease Of Cleaning6%

“It cleans up easily”

Color6%

“the color is super cute”

Durability3%

“super durable”

Storage Capacity2%

“It makes storage nice and neat”

Material Quality2%

“The materials feel durable”

Size-Overall2%

“fits nicely”

What buyers complain about

Quality-Overall18%

“Very cheap items the quality very poor”

Size-Overall13%

“To small”

Durability7%

“Not super durable”

Advertised Vs Actual Product6%

“False Advertisement”

Thickness5%

“Thin”

Strength5%

“Flimsy”

Color5%

“not the black set”

Value For Money4%

“They are a little cheap”

Product Condition3%

“Kinda dirty and feels used”

Ease Of Cleaning2%

“it's inconvenient to clean”

Top return reasons

Quality-Overall20%

Value For Money18%

Size-Overall18%

Advertised Vs Actual Product14%

Product Condition5%

Strength4%

Material Quality4%

Functionality-Overall4%

Defective Material/Parts2%

Suitability Colored Hair1%

Common questions

Is professional hair color profitable to sell on Amazon United States?: The niche generates $545K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (47/100).
How competitive is the professional hair color niche?: 13 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in professional hair color?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.9%.
When does demand for professional hair color peak?: Demand peaks in Mar–May–Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the professional hair color niche?: Listings span $4.92–$13.88; the average listing price is $6.89 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.