Professional Hair Color

Shoppers searched for this 801K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $545K a year.

Searches, last 12 months

801K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

9.9%

Market size, estimated

$545Ka year

Peak month

June1.7× the quietest month

Top search term

hair dye kit276K searches a year

Listings sell for $6.89 on average, from $4.92 to $13.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $6.89 that is $28K to $34K a year per listing.

Average price

$6.89under the $15 to $100 sweet spot

Price range

$4.92–$13.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$28K–$34K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #10 within Hair Coloring Products. It carries 2,728 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#10in Hair Coloring Products

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,728per listing

Listings tracked

17

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months