Proactiv Toner
FailThe top 5 products take 100% of clicks, so Proactiv Toner is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $327K/yr71K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Proactiv Toner against its category
The dotted line is the Beauty & Personal Care average. Past it, Proactiv Toner is stronger. Inside it, weaker.
Market
The Proactiv Toner market on Amazon at a glance
Shoppers on Amazon United States searched for Proactiv Toner 71K times last year and spent an estimated $327K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 23.1% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 23.1%
- Market size, estimated
- $327Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- proactive toner42K searches a year
02 · Price
A sale here is worth $19.83.
Listings sell for $19.83 on average, from $11.61 to $27.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $19.83 that is $59K to $79K a year per listing.
- Average price
- $19.83inside the $15 to $100 sweet spot
- Price range
- $11.61–$27.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $59K–$79K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #174 within Toners & Astringents. It carries 3,258 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #174in Toners & Astringents
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 3,258per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Proactiv Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Proactiv Hydrating Facial Toner for Sensitive Skin Alcohol Free Toner for Face Care Pore Tightening Glycolic Acid and Witch Hazel Formula Acne to Balance & Remove Impurities Light Teal 6 Fl Oz
- Price
- $27.99
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 17y ago

Proactiv Hydrating Facial Toner for Sensitive Skin - Alcohol Free Toner for Face Care - Pore Tightening Glycolic Acid and Witch Hazel Formula - Acne Toner to Balance Skin and Remove Impurities 4 oz.
- Price
- $19.90
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 11y ago

Amazon Basics 3-Step Acne Treatment System Revitalizing Face Toner Balancing Refreshing 4 Fluid Ounces 1-Pack
- Price
- $11.61
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics 3-Step Acne Treatment System Revitalizing Face Toner Balancing Refreshing 4 Fluid Ounces 1-Pack
- Price
- $11.61
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago

Proactiv Hydrating Facial Toner for Sensitive Skin - Alcohol Free Toner for Face Care - Pore Tightening Glycolic Acid and Witch Hazel Formula - Acne Toner to Balance Skin and Remove Impurities 4 oz.
- Price
- $19.90
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 11y ago

Proactiv Hydrating Facial Toner for Sensitive Skin Alcohol Free Toner for Face Care Pore Tightening Glycolic Acid and Witch Hazel Formula Acne to Balance & Remove Impurities Light Teal 6 Fl Oz
- Price
- $27.99
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 17y ago
Newest
by launch date
Amazon Basics 3-Step Acne Treatment System Revitalizing Face Toner Balancing Refreshing 4 Fluid Ounces 1-Pack
- Price
- $11.61
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago

Proactiv Hydrating Facial Toner for Sensitive Skin - Alcohol Free Toner for Face Care - Pore Tightening Glycolic Acid and Witch Hazel Formula - Acne Toner to Balance Skin and Remove Impurities 4 oz.
- Price
- $19.90
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 11y ago

Proactiv Hydrating Facial Toner for Sensitive Skin Alcohol Free Toner for Face Care Pore Tightening Glycolic Acid and Witch Hazel Formula Acne to Balance & Remove Impurities Light Teal 6 Fl Oz
- Price
- $27.99
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Proactiv92%
- Amazon Basics8%
Demand
Proactiv Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Proactiv Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- proactive toner42K/yr
- proactiv toner20K/yr
- proactive step 23K/yr
- proactive toner step 23K/yr
- proactive 22K/yr
- proactiv toner step 21K/yr
Reviews and returns
What reviews say buyers love and hate about Proactiv Toner
We read the reviews and the return reasons for every product selling here.
“It took me a week to get used to the fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Proactiv Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









