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Proactiv Toner

Fail

The top 5 products take 100% of clicks, so Proactiv Toner is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$327K/yr71K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Proactiv Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Proactiv Toner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proactiv Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Proactiv Toner 71K times last year and spent an estimated $327K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 23.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
23.1%
Market size, estimated
$327Ka year
Peak month
June1.7× the quietest month
Top search term
proactive toner42K searches a year

02 · Price

A sale here is worth $19.83.

Listings sell for $19.83 on average, from $11.61 to $27.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $19.83 that is $59K to $79K a year per listing.

Average price
$19.83inside the $15 to $100 sweet spot
Price range
$11.61–$27.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$59K–$79K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #174 within Toners & Astringents. It carries 3,258 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#174in Toners & Astringents
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
3,258per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Proactiv Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Proactiv Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Proactiv Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proactive toner42K/yr
  • proactiv toner20K/yr
  • proactive step 23K/yr
  • proactive toner step 23K/yr
  • proactive 22K/yr
  • proactiv toner step 21K/yr

Reviews and returns

What reviews say buyers love and hate about Proactiv Toner

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Moist/Dry”
25%of negative reviews mention “Smell”
0.4%of orders come back
“It took me a week to get used to the fragrance”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Proactiv Toner questions

Answered from the same tracked data.