proactiv plus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$40.12avg listing price — sweet spot $15–$100
Price range
Incredible$28.28–$74.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good522.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 10K searches
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, proactiv plus is a $82K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
proactiv plus market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #737
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 248 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Proactiv100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top proactiv plus search terms
- proactive pore targeting treatment6K/yr
- proactiv plus3K/yr
- proactive plus2K/yr
Top proactiv plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proactiv+ Benzoyl Peroxide Gel Acne Treatment - Pore Targeting Acne Spot Treatment - 90 Day Supply 3 oz.
Proactiv$37.794.7★734 rev
Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 30 Day Complete Acne Skin Care Kit
Proactiv$32.664.5★467 rev
Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 90 Day Complete Acne Skin Care Kit
Proactiv$74.884.5★467 rev
Proactiv+ Acne Moisturizer - Hydrating Face Moisturizer with Salicylic Acid - 90 Day Supply 3 Oz
Proactiv$42.194.7★851 rev
Proactiv Pore Clearing Acne Treatment Exfoliates & Hydrates with Salicylic Acid & Aloe Formulated for Acne-Prone Skin Paraben Free 3 Fl Oz
Proactiv$38.544.4★24 rev
Newest
by launch date
Proactiv+ 3Step Acne Treatment System 30Day Kit Salicylic Acid Cleanser Toner & Treatment Cream Hydrating Paraben-Free Formula for Dryer Skin
Proactiv$34.9922 rev
Proactiv Pore Clearing Acne Treatment Exfoliates & Hydrates with Salicylic Acid & Aloe Formulated for Acne-Prone Skin Paraben Free 3 Fl Oz
Proactiv$38.5424 rev
Proactiv+ Smoothing BHA Cleanser 6 oz Unscented Acne Treatment for All Skin Types 1% Salicylic Acid Cleanser with Soothing Aloe
Proactiv$28.28185 rev
Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 30 Day Complete Acne Skin Care Kit
Proactiv$32.66467 rev
Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 90 Day Complete Acne Skin Care Kit
Proactiv$74.88467 rev
Trending
90-day click momentumProactiv+ 3Step Acne Treatment System 30Day Kit Salicylic Acid Cleanser Toner & Treatment Cream Hydrating Paraben-Free Formula for Dryer Skin
Proactiv$34.994.7★
Proactiv Pore Clearing Acne Treatment Exfoliates & Hydrates with Salicylic Acid & Aloe Formulated for Acne-Prone Skin Paraben Free 3 Fl Oz
Proactiv$38.544.4★
Proactiv+ Benzoyl Peroxide Gel Acne Treatment - Pore Targeting Acne Spot Treatment - 90 Day Supply 3 oz.
Proactiv$37.794.7★
Proactiv+ Acne Moisturizer - Hydrating Face Moisturizer with Salicylic Acid - 90 Day Supply 3 Oz
Proactiv$42.194.7★
Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 90 Day Complete Acne Skin Care Kit
Proactiv$74.884.5★
What buyers say about proactiv plus
What buyers praise and complain about, mined from review topics.What buyers love
“feels great in my skin”
“Great Moisturizer”
“excellent product”
“this is a great cleansing agent”
“It spreads easily”
“it doesn't dry out or irritate my skin”
“Works well for clearing acne when followed with instruction”
“It is gentle”
“Gentle on the skin, No irritation”
“so it is just an okay value for the money”
What buyers complain about
“I could only use it once a day or it became irritating”
“I still found it to be a little drying”
“This is a bigger tube at 3 oz”
“I still found it to be a little drying”
“The smell is still a bit chemical”
“Didn't work for me”
“doesnt work as advertised”
“Gave me chemical burns”
“its a heck of a lot more expensive than Cureology too though”
“I have skin sensitivity”
Top return reasons
Common questions
- Is proactiv plus profitable to sell on Amazon United States?
- The niche generates $82K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the proactiv plus niche?
- 1 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in proactiv plus?
- Top complaints mined from reviews: Allergies, Moist/Dry, Size-Overall. The return rate is 0.9%.
- When does demand for proactiv plus peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the proactiv plus niche?
- Listings span $28.28–$74.88; the average listing price is $40.12 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.