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Proactiv Plus

Fail

The top 5 brands take 100% of clicks, so Proactiv Plus is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$82K/yr10K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
92%top-5 click share · 1 brands · 4 sellers

Flapen Score

Proactiv Plus against its category

The dotted line is the Beauty & Personal Care average. Past it, Proactiv Plus is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proactiv Plus market on Amazon at a glance

Shoppers on Amazon United States searched for Proactiv Plus 10K times last year and spent an estimated $82K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
20.2%
Market size, estimated
$82Ka year
Peak month
August1.7× the quietest month
Top search term
proactive pore targeting treatment6K searches a year

02 · Price

A sale here is worth $40.12.

Listings sell for $40.12 on average, from $28.28 to $74.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $40.12 that is $4K to $10K a year per listing.

Average price
$40.12inside the $15 to $100 sweet spot
Price range
$28.28–$74.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #737 within Face Moisturizers. It carries 523 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#737in Face Moisturizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
523per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Proactiv Plus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Proactiv Plus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Proactiv Plus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proactive pore targeting treatment6K/yr
  • proactiv plus3K/yr
  • proactive plus2K/yr

Reviews and returns

What reviews say buyers love and hate about Proactiv Plus

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Suitability Combination Skin”
8%of negative reviews mention “Allergies”
0.9%of orders come back
“I could only use it once a day or it became irritating”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Proactiv Plus questions

Answered from the same tracked data.