Proactiv Plus
FailThe top 5 brands take 100% of clicks, so Proactiv Plus is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $82K/yr10K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 92%top-5 click share · 1 brands · 4 sellers
Flapen Score
Proactiv Plus against its category
The dotted line is the Beauty & Personal Care average. Past it, Proactiv Plus is stronger. Inside it, weaker.
Market
The Proactiv Plus market on Amazon at a glance
Shoppers on Amazon United States searched for Proactiv Plus 10K times last year and spent an estimated $82K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 20.2% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 20.2%
- Market size, estimated
- $82Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- proactive pore targeting treatment6K searches a year
02 · Price
A sale here is worth $40.12.
Listings sell for $40.12 on average, from $28.28 to $74.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $40.12 that is $4K to $10K a year per listing.
- Average price
- $40.12inside the $15 to $100 sweet spot
- Price range
- $28.28–$74.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #737 within Face Moisturizers. It carries 523 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #737in Face Moisturizers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 523per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Proactiv Plus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Proactiv+ Benzoyl Peroxide Gel Acne Treatment - Pore Targeting Acne Spot Treatment - 90 Day Supply 3 oz.
- Price
- $37.79
- Rating
- 4.7/5
- Reviews
- 734
- Age
- 12y ago

Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 30 Day Complete Acne Skin Care Kit
- Price
- $32.66
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago

Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 90 Day Complete Acne Skin Care Kit
- Price
- $74.88
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago

Proactiv+ Acne Moisturizer - Hydrating Face Moisturizer with Salicylic Acid - 90 Day Supply 3 Oz
- Price
- $42.19
- Rating
- 4.7/5
- Reviews
- 851
- Age
- 11y ago

Proactiv Pore Clearing Acne Treatment Exfoliates & Hydrates with Salicylic Acid & Aloe Formulated for Acne-Prone Skin Paraben Free 3 Fl Oz
- Price
- $38.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Proactiv+ 3Step Acne Treatment System 30Day Kit Salicylic Acid Cleanser Toner & Treatment Cream Hydrating Paraben-Free Formula for Dryer Skin
- Price
- $34.99
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 3mo ago

Proactiv Pore Clearing Acne Treatment Exfoliates & Hydrates with Salicylic Acid & Aloe Formulated for Acne-Prone Skin Paraben Free 3 Fl Oz
- Price
- $38.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago

Proactiv+ Benzoyl Peroxide Gel Acne Treatment - Pore Targeting Acne Spot Treatment - 90 Day Supply 3 oz.
- Price
- $37.79
- Rating
- 4.7/5
- Reviews
- 734
- Age
- 12y ago

Proactiv+ Acne Moisturizer - Hydrating Face Moisturizer with Salicylic Acid - 90 Day Supply 3 Oz
- Price
- $42.19
- Rating
- 4.7/5
- Reviews
- 851
- Age
- 11y ago

Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 90 Day Complete Acne Skin Care Kit
- Price
- $74.88
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago
Newest
by launch date
Proactiv+ 3Step Acne Treatment System 30Day Kit Salicylic Acid Cleanser Toner & Treatment Cream Hydrating Paraben-Free Formula for Dryer Skin
- Price
- $34.99
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 3mo ago

Proactiv Pore Clearing Acne Treatment Exfoliates & Hydrates with Salicylic Acid & Aloe Formulated for Acne-Prone Skin Paraben Free 3 Fl Oz
- Price
- $38.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago

Proactiv+ Smoothing BHA Cleanser 6 oz Unscented Acne Treatment for All Skin Types 1% Salicylic Acid Cleanser with Soothing Aloe
- Price
- $28.28
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 1y ago

Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 30 Day Complete Acne Skin Care Kit
- Price
- $32.66
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago

Proactiv+ 3 Step Advanced Skincare Acne Treatment Salicylic Acid Face Wash Benzoyl Peroxide Pore Minimizing Treatment and Salicylic Acid Hydrating Moisturizer - 90 Day Complete Acne Skin Care Kit
- Price
- $74.88
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Proactiv100%
Demand
Proactiv Plus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Proactiv Plus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- proactive pore targeting treatment6K/yr
- proactiv plus3K/yr
- proactive plus2K/yr
Reviews and returns
What reviews say buyers love and hate about Proactiv Plus
We read the reviews and the return reasons for every product selling here.
“I could only use it once a day or it became irritating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Proactiv Plus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









