Is proactiv mask profitable to sell on Amazon United States?

The niche generates $100K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (38/100).

How competitive is the proactiv mask niche?

3 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in proactiv mask?

Top complaints mined from reviews: Allergies, Moist/Dry, Sensitivity-Overall. The return rate is 0.8%.

When does demand for proactiv mask peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the proactiv mask niche?

Listings span $16.09–$30.86; the average listing price is $21.82 (sweet spot $15–$100). The average incumbent carries 4,278 reviews — the moat a new listing must climb.

proactiv mask

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Incredible$16.09–$30.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.82

avg listing price — sweet spot $15–$100

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$100K

$100K/yr · 46K searches

Review moat

Bad4,278

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, proactiv mask is a $100K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

proactiv mask market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $65K–$87K; units × avg price
Conversion rate: 9.9%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 14.3%
Avg brand age: 51 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

LANEIGE83%
BIODANCE12%
VT COSMETICS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top proactiv mask search terms

laneige cica sleeping mask17K/yr -6.7%10.7% conv.
acne sheet mask6K/yr -5.1%1.2% conv.
calming mask5K/yr -11.0%1.7% conv.
rosacea mask4K/yr +2.7%0.6% conv.
eczema face mask5K/yr -38.9%2.2% conv.
laneige cica3K/yr -2.3%11.6% conv.
cica sleeping mask3K/yr -11.8%6.6% conv.
laneige cica sleeping2K/yr -32.1%5.9% conv.

All search terms

Top proactiv mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care

LANEIGE$30.864.6★243 rev

BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.484.6★1,131 rev

VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care

VT COSMETICS$16.094.5★16,320 rev

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care

LANEIGE$29.134.6★644 rev

BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea

BIODANCE$16.524.6★3,052 rev

Newest

by launch date

LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care

LANEIGE$30.86243 rev

9mo ago

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care

LANEIGE$29.13644 rev

10mo ago

BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.481,131 rev

1y ago

BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea

BIODANCE$16.523,052 rev

2y ago

VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care

VT COSMETICS$16.0916,320 rev

6y ago

What buyers say about proactiv mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry27%

“Great moisturizer”

Suitability Combination Skin11%

“it makes my sensitive skin happy so I'll keep using it”

Suitability Dry Skin9%

“it keeps my extremely dry skin very hydrated”

Quality-Overall9%

“Good product for the orice”

Soft Feel8%

“Smooth”

Value For Money5%

“Worth the money”

Brightness/Shine/Glow4%

“My face is glowing”

Allergies2%

“No irritation”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product2%

“Just as advertised”

What buyers complain about

Allergies12%

“Irritating to the skin”

Moist/Dry12%

“Product was dry”

Sensitivity-Overall6%

“is very sensitive”

Value For Money6%

“Waste of money”

Suitability Dry Skin6%

“It is ok. for mid age women with dry skin, it does not provide much needed hydration and norishment”

Skin Health4%

“These started burning my face within minutes of putting on”

Ease Of Use4%

“Not easy to use”

Size-Overall3%

“little small”

Smell3%

“I do not like the smell”

Grip2%

“I feel like it wants to slide off”

Top return reasons

Value For Money17%

Functionality-Overall11%

Advertised Vs Actual Product10%

Moist/Dry8%

Smell6%

Size-Overall5%