Proactiv Mask

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

9.9%

Market size, estimated

$100Ka year

Peak month

May1.8× the quietest month

Top search term

laneige cica sleeping mask17K searches a year

Listings sell for $21.82 on average, from $16.09 to $30.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.82 that is $5K to $11K a year per listing.

Average price

$21.82inside the $15 to $100 sweet spot

Price range

$16.09–$30.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #41 within Masks. It carries 4,278 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#41in Masks

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,278per listing

Listings tracked

5

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months