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Proactiv Emergency Blemish Relief

Fail

Shoppers spend an estimated $40K a year here, so Proactiv Emergency Blemish Relief is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$40K/yr35K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
65%top-5 click share · 12 brands · 571 sellers

Flapen Score

Proactiv Emergency Blemish Relief against its category

The dotted line is the Beauty & Personal Care average. Past it, Proactiv Emergency Blemish Relief is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proactiv Emergency Blemish Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Proactiv Emergency Blemish Relief 35K times last year and spent an estimated $40K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
7.1%
Market size, estimated
$40Ka year
Peak month
January1.8× the quietest month
Top search term
proactive emergency blemish relief treatment12K searches a year

02 · Price

A sale here is worth $16.30.

Listings sell for $16.30 on average, from $5.35 to $36.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.30 that is $2K to $4K a year per listing.

Average price
$16.30inside the $15 to $100 sweet spot
Price range
$5.35–$36.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Cleansers. It carries 16,025 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Cleansers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
16,025per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Proactiv Emergency Blemish Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

571

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Brand 157%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Proactiv Emergency Blemish Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Proactiv Emergency Blemish Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proactive emergency blemish relief treatment12K/yr
  • proactiv emergency blemish relief10K/yr
  • pimples treatment for face7K/yr
  • best pimple spot treatment5K/yr
  • emergency pimple treatment974/yr

Reviews and returns

What reviews say buyers love and hate about Proactiv Emergency Blemish Relief

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Allergies”
0.3%of orders come back
“Skin irritation”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Proactiv Emergency Blemish Relief questions

Answered from the same tracked data.