Proactiv Cleanser
FailThe top 5 brands take 100% of clicks, so Proactiv Cleanser is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $56K/yr13K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 88%top-5 click share · 2 brands · 6 sellers
Flapen Score
Proactiv Cleanser against its category
The dotted line is the Beauty & Personal Care average. Past it, Proactiv Cleanser is stronger. Inside it, weaker.
Market
The Proactiv Cleanser market on Amazon at a glance
Shoppers on Amazon United States searched for Proactiv Cleanser 13K times last year and spent an estimated $56K. All 2 brands take every click. Demand peaks in Jan–Aug–Sep–Oct–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $56Ka year
- Peak month
- September5.8× the quietest month
- Top search term
- proactive cleanser10K searches a year
02 · Price
A sale here is worth $25.63.
Listings sell for $25.63 on average, from $9.82 to $31.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $25.63 that is $6K to $13K a year per listing.
- Average price
- $25.63inside the $15 to $100 sweet spot
- Price range
- $9.82–$31.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Cleansers. It carries 9,593 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #281in Cleansers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 9,593per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Proactiv Cleanser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 23%
Demand
Proactiv Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.8×
Reviews and returns
What reviews say buyers love and hate about Proactiv Cleanser
We read the reviews and the return reasons for every product selling here.
“These bottles are tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Proactiv Cleanser questions
Answered from the same tracked data.









