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Proactiv Cleanser

Fail

The top 5 brands take 100% of clicks, so Proactiv Cleanser is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$56K/yr13K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
88%top-5 click share · 2 brands · 6 sellers

Flapen Score

Proactiv Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Proactiv Cleanser is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proactiv Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Proactiv Cleanser 13K times last year and spent an estimated $56K. All 2 brands take every click. Demand peaks in Jan–Aug–Sep–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
16.7%
Market size, estimated
$56Ka year
Peak month
September5.8× the quietest month
Top search term
proactive cleanser10K searches a year

02 · Price

A sale here is worth $25.63.

Listings sell for $25.63 on average, from $9.82 to $31.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $25.63 that is $6K to $13K a year per listing.

Average price
$25.63inside the $15 to $100 sweet spot
Price range
$9.82–$31.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Cleansers. It carries 9,593 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#281in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,593per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Proactiv Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Proactiv Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.8×

Reviews and returns

What reviews say buyers love and hate about Proactiv Cleanser

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.7%of orders come back
“These bottles are tiny”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Proactiv Cleanser questions

Answered from the same tracked data.