Is proactiv body wash profitable to sell on Amazon United States?

The niche generates $68K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (38/100).

How competitive is the proactiv body wash niche?

2 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in proactiv body wash?

Top complaints mined from reviews: Size-Overall, Allergies, Value For Money. The return rate is 0.5%.

When does demand for proactiv body wash peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.6× the quietest.

What does it cost to enter the proactiv body wash niche?

Listings span $13.98–$35.57; the average listing price is $25.10 (sweet spot $15–$100). The average incumbent carries 14,863 reviews — the moat a new listing must climb.

proactiv body wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.10

avg listing price — sweet spot $15–$100

Price range

Great$13.98–$35.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,863

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$68K

$68K/yr · 11K searches

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, proactiv body wash is a $68K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

proactiv body wash market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $38K–$50K; units × avg price
Conversion rate: 23.5%
Avg BSR: #281
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Proactiv96%
CeraVe4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -19.6% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.6×

Open Trend

Top proactiv body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Proactiv Acne Body Wash Gentle Body Cleanser Unclogs Pores and Clears Body Blemishes Salicylic Acid & Glycolic Acid Formula Soothing Complex of Shea Butter Vitamin E & Aloe Vera Extract 9 Fl Oz

Proactiv$28.414.6★1,236 rev

Proactiv Acne Clearing Salicylic Acid Body Spray Multi-directional Mist for Back Chest Shoulders After Gym or Sweat Formulated for Acne-prone Skin 3.4 Fl Oz

Proactiv$23.704.6★32 rev

Proactiv Blemish Control Body Cream - Exfoliating Salicylic Acid Clears Breakouts. Formulated for Acne-prone Skin 4 fl oz

Proactiv$17.364.5★117 rev

Proactiv 3 Step Acne Treatment - Benzoyl Peroxide Face Wash Repairing Acne Spot Treatment for Face and Body Exfoliating Toner - 30 Day Complete Acne Skin Care Kit

Proactiv$31.584.5★49,701 rev

Proactiv Acne Body Wash Gentle All-Over Cleanser Unclogs Pores and Clears Blemishes Salicylic Acid & Glycolic Acid Formula Soothing Complex of Shea Butter Vitamin E & Aloe Vera Extract 16 Fl Oz

Proactiv$35.574.6★1,236 rev

Newest

by launch date

Proactiv Acne Clearing Salicylic Acid Body Spray Multi-directional Mist for Back Chest Shoulders After Gym or Sweat Formulated for Acne-prone Skin 3.4 Fl Oz

Proactiv$23.7032 rev

7mo ago

Proactiv Blemish Control Body Cream - Exfoliating Salicylic Acid Clears Breakouts. Formulated for Acne-prone Skin 4 fl oz

Proactiv$17.36117 rev

1y ago

Proactiv Acne Body Wash Gentle All-Over Cleanser Unclogs Pores and Clears Blemishes Salicylic Acid & Glycolic Acid Formula Soothing Complex of Shea Butter Vitamin E & Aloe Vera Extract 16 Fl Oz

Proactiv$35.571,236 rev

4y ago

Proactiv Acne Body Wash Gentle Body Cleanser Unclogs Pores and Clears Body Blemishes Salicylic Acid & Glycolic Acid Formula Soothing Complex of Shea Butter Vitamin E & Aloe Vera Extract 9 Fl Oz

Proactiv$28.411,236 rev

5y ago

CeraVe Body Wash with Salicylic Acid Fragrance Free Body Wash to Exfoliate Rough and Bumpy Skin Allergy Tested 10 Ounce

CeraVe$13.9836,856 rev

8y ago

What buyers say about proactiv body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great product, I have been using CerVe for a long time”

Suitability Combination Skin10%

“it cleared my skin”

Efficiency9%

“The bottle works well”

Moist/Dry6%

“moisturizes the skin”

Soft Feel6%

“Skin is so soft and clear”

Cleansing6%

“It still cleans very well”

Smell6%

“Fragrance free”

Symptom Reduction4%

“Excellent for Acne Control”

Suitability Dry Skin4%

“Great for dry skin and KP”

Allergies3%

“It is not irritating”

What buyers complain about

Size-Overall17%

“These bottles are tiny”

Allergies12%

“Makes Me Itch”

Value For Money10%

“NOT WORTH THE PRICE”

Functionality-Overall5%

“Didnt work”

Skin Health5%

“it makes my skin so itchy I'm scratching like crazy”

Symptom Reduction4%

“I saw no noticeable difference”

Advertised Vs Actual Product3%

“Not as good as advertised”

Suitability Dry Skin3%

“As someone who hates having dry skin”

Leak-Proof3%

“Liquid leaked out of cap”

Smell2%

“The cream doesn't have much of a smell. just kind of smells like cream”

Top return reasons

Leak-Proof31%

Size-Overall17%

Functionality-Overall12%

Value For Money7%

Advertised Vs Actual Product6%

Defective Material/Parts3%

Skin Health3%

Product Condition2%

Moist/Dry2%