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Priorin

Fail

The top 5 brands take 94% of clicks, so Priorin is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$188K/yr108K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
79%top-5 click share · 8 brands · 43 sellers

Flapen Score

Priorin against its category

The dotted line is the Beauty & Personal Care average. Past it, Priorin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Priorin market on Amazon at a glance

Shoppers on Amazon United States searched for Priorin 108K times last year and spent an estimated $188K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.8%
Market size, estimated
$188Ka year
Peak month
March1.6× the quietest month
Top search term
priorin62K searches a year

02 · Price

A sale here is worth $61.97.

Listings sell for $61.97 on average, from $8.02 to $85.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $61.97 that is $6K to $15K a year per listing.

Average price
$61.97inside the $15 to $100 sweet spot
Price range
$8.02–$85.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #433 within Hair Loss Products. It carries 21,352 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
1.8%
Average rank
#433in Hair Loss Products
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
21,352per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Priorin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

43

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Brand 127%
  • Brand 224%
  • Brand 318%
  • Brand 413%
  • Brand 512%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Priorin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Priorin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • priorin62K/yr
  • priorin for hair capsules28K/yr
  • priorin for hair9K/yr
  • priorin capsules7K/yr
  • periorin2K/yr

Reviews and returns

What reviews say buyers love and hate about Priorin

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Hair Growth”
16%of negative reviews mention “Value For Money”
0.6%of orders come back
“Expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Priorin questions

Answered from the same tracked data.