princess perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$47.92avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 631K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$10.82–$299.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,087.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, princess perfume is a $1.2M/yr Amazon United States market (631K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
princess perfume market data
- Units sold / yr
- 25K–30K
- avg 2,500–3,000/product
- Revenue / yr
- $1.2M–$1.4M
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #973
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 42%
- Out of stock
- 1.4%
- Avg brand age
- 69 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
123
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Vera Wang89%
- Mariah Carey6%
- Wonderstruck Taylor Swift5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top princess perfume search terms
- vera wang perfume175K/yr
- mariah carey perfume84K/yr
- vera wang73K/yr
- vera wang princess perfume69K/yr
- taylor swift perfume71K/yr
- vera wang perfume for women23K/yr
- princess perfume24K/yr
- vera wang princess20K/yr
- princess vera wang perfume13K/yr
- wonderstruck perfume10K/yr
Top princess perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vera Wang Princess by Vera Wang Eau De Toilette Perfume for Women 3.4 Fl Ounce
Vera Wang$24.064.5★54,046 rev
Vera Wang Vera Wang Eau de Parfum 3.4 fl oz (Pack of 1) Notes of Waterlily Tahitian Flower and Vanilla Womens Fragrance Long Lasting Everyday Fragrance Travel Size
Vera Wang$22.804.4★14,350 rev
Vera Wang Princess Eau de Toilette for Women - Fruity Floral Scent - Sweet Notes of Vanilla Water Lily and Apricot - Feminine and Modern - 1.7 Fl Oz
Vera Wang$23.924.5★2,836 rev
Vera Wang Princess Hair and Body Mist 8.4 fl Oz
Vera Wang$10.894.5★3,441 rev
Taylor Swift Enchanted Wonderstruck Eau de Parfum Spray for Women 3.4 Ounce
Wonderstruck Taylor Swift$299.524.7★776 rev
Newest
by launch dateVera Wang Princess Hair and Body Mist 8.4 fl Oz
Vera Wang$10.893,441 rev
Vera Wang Embrace Green Tea and Pear Blossom Body Mist 8 fl oz (Pack of 1) Notes of Earthiness Peony and Sandalwood Womens Fragrance Long Lasting Everyday Fragrance
Vera Wang$10.8211,642 rev
Vera Wang Embrace Womens Eau de Toilette Spray Periwinkle & Iris 1 Fl Oz
Vera Wang$19.64913 rev
Vera Wang Embrace Eau de Toilette Spray for Women Green Tea & Pear Blossom 1 Fl Oz
Vera Wang$17.541,843 rev
Taylor Swift Enchanted Wonderstruck Eau de Parfum Spray for Women 3.4 Ounce
Wonderstruck Taylor Swift$299.52776 rev
Trending
90-day click momentumVera Wang Princess Eau de Toilette for Women - Fruity Floral Scent - Sweet Notes of Vanilla Water Lily and Apricot - Feminine and Modern - 1.7 Fl Oz
Vera Wang$23.924.5★
Love Struck Eau De Parfum Spray for Women by Vera Wang 3.4 Ounce
Vera Wang$26.364.6★
Vera Wang Princess Eau De Toilette Spray for Women 3.4 Fluid Ounce
Vera Wang$25.974.7★
Lollipop Bling Honey by Mariah Carey 0.5-Ounce
Mariah Carey$17.004.2★
Vera Wang Vera Wang Eau de Parfum 3.4 fl oz (Pack of 1) Notes of Waterlily Tahitian Flower and Vanilla Womens Fragrance Long Lasting Everyday Fragrance Travel Size
Vera Wang$22.804.4★
What buyers say about princess perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Fabulous price”
“and makes a very nice gift”
“Great price for quality”
“Perfect size”
“Plus it looks so stylish”
“It's long lasting”
“then softens into something more pleasant”
“As described”
“Its not overwhelming, its light”
What buyers complain about
“Awful smell”
“not long lasting”
“Waste of money”
“a lil to strong for me”
“It has a strong smell of alcohol”
“Bottle is super small”
“Not the same”
“When I got it I noticed a leak at the top because of a crack”
“I would not recommend this product-cheaply made”
“I feel like they sent an old bottle”
Common questions
- Is princess perfume profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 12 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the princess perfume niche?
- 3 brands and 123 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in princess perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- When does demand for princess perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the princess perfume niche?
- Listings span $10.82–$299.52; the average listing price is $47.92 (sweet spot $15–$100). The average incumbent carries 8,088 reviews — the moat a new listing must climb.