primo perfume for women
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Review moat
Good1,222.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.35–$23.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 88K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, primo perfume for women is a $62K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
primo perfume for women market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $49K–$65K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #440
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 35%
- Out of stock
- 13.4%
- Avg brand age
- 81 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
95
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Parfums De Coeur68%
- Primo23%
- Giorgio3%
- NC3%
- DKNY1%
- Designer Imposters¨1%
Demand
Weekly Amazon search volume, last 29 weeks — -2.4% search growth over the last 90 days.Top primo perfume for women search terms
- primo perfume for women14K/yr
- wanna play body spray12K/yr
- designer imposters body spray15K/yr
- confess body spray9K/yr
- parfums de coeur7K/yr
- head turner body spray4K/yr
- primo body spray6K/yr
- primo body spray for women10K/yr
- primo perfume7K/yr
- designer imposters4K/yr
Top primo perfume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primo By Parfums De Coeur For Women. Cologne Spray 1.8-Ounce and Fragrance Deodorant Body spray 2.5 Oz bundle
Primo$21.144.7★402 rev
Parfums De Coeur Capri Breeze Fragrance Deodorant Body Spray for Women 2.5 Ounce (3)
Parfums De Coeur$17.784.2★338 rev
Designer Imposters Primo By PARFUMS DE COEUR 2.5 oz Deodorant Body Spray FOR WOMEN (3)
Parfums De Coeur$20.904.8★116 rev
Parfums De Coeur Designer Imposters Women Body Spray 2.5 oz Bundle: (Capri Breeze/A Little Sexy)
Parfums De Coeur$13.994.6★249 rev
Primo By Parfums De Coeur For Women. Cologne Spray 1.8-Ounce Bottle
Parfums De Coeur$20.594.7★530 rev
Newest
by launch date
DKNY Be Delicious Fragrance Mist For Women 8.4 Fl. Oz.
DKNY$17.271,927 rev
2.5 oz Body Spray Designer Imposters Rock It! Body Spray By Parfums De Coeur Perfume for Women/Good time/
NC$15.427 rev
Designer Imposters Designer Imposters Fragrance Body Spray Trio Gift Set: Featuring Mascolino Raw Power and Game Changer 3x 1.5oz 4.5 ounces
Designer Imposters¨$13.2361 rev
Designer Imposters Primo By PARFUMS DE COEUR 2.5 oz Deodorant Body Spray FOR WOMEN (3)
Parfums De Coeur$20.90116 rev
Parfums De Coeur Game Changer 4 oz Fragrance Body Spray (Pack of 3)
Parfums De Coeur$19.35543 rev
Trending
90-day click momentumDesigner Imposters Designer Imposters Fragrance Body Spray Trio Gift Set: Featuring Mascolino Raw Power and Game Changer 3x 1.5oz 4.5 ounces
Designer Imposters¨$13.234.2★
2.5 oz Body Spray Designer Imposters Rock It! Body Spray By Parfums De Coeur Perfume for Women/Good time/
NC$15.425.0★
DKNY Be Delicious Fragrance Mist For Women 8.4 Fl. Oz.
DKNY$17.274.2★
Parfums De Coeur Capri Breeze Fragrance Deodorant Body Spray for Women 2.5 Ounce (3)
Parfums De Coeur$17.784.2★
Designer Imposters Primo By PARFUMS DE COEUR 2.5 oz Deodorant Body Spray FOR WOMEN (3)
Parfums De Coeur$20.904.8★
What buyers say about primo perfume for women
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Price is reasonable”
“Great Product”
“PERFECT GIFT”
“Perfect size”
“Lasts a long time”
“find it very pleasant to wear”
“Just right”
“protection lasts all day”
What buyers complain about
“Smells terrible”
“Waste of money”
“It does not last more than two hours”
“the bottle is flimsy when holding”
“Fragrance changed, it's not the same”
“it looks as if it was not only opened but used very disappointing”
“the quality has slowly gone down - the lates package I received on Saturday 3-28-2026 smells NOTHING like DG Lt Blue - it is very very lemony which is nothing like DG Lt Blue”
“Well after using this for a while it began causing a rash”
“it's a big bottle”
“Not as soft”
Common questions
- Is primo perfume for women profitable to sell on Amazon United States?
- The niche generates $62K/yr across 17 tracked products. 90-day search growth is -2.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the primo perfume for women niche?
- 6 brands and 95 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in primo perfume for women?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
- What does it cost to enter the primo perfume for women niche?
- Listings span $7.35–$23.18; the average listing price is $16.24 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.