primer with spf
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$487K$487K/yr · 473K searches
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Price range
Okay$6.19–$23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,996.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, primer with spf is a $487K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
primer with spf market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $391K–$521K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.6%
- Avg brand age
- 52 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- e.l.f.81%
- SUNGBOON EDITOR11%
- NYX PROFESSIONAL MAKEUP4%
- Xiuxixu2%
- Elizabeth Mott2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
Top primer with spf search terms
- elf sunscreen204K/yr
- elf sunscreen for face25K/yr
- elf spf37K/yr
- spf primer25K/yr
- sungboon sunscreen12K/yr
- primer with spf22K/yr
- sunscreen primer18K/yr
- elf suntouchable invisible sunscreen10K/yr
- elf suntouchable25K/yr
- elf invisible sunscreen13K/yr
Top primer with spf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. SKIN Suntouchable Invisible SPF 35 Sunscreen Lightweight Gel for Under Makeup Daily Face Sunscreen for Women Vegan & Cruelty-Free
e.l.f.$13.564.5★2,928 rev
e.l.f. SKIN Suntouchable Whoa Glow SPF 30 Face Sunscreen & Makeup Primer with Hyaluronic Acid Vegan & Cruelty-Free Sunlight
e.l.f.$13.004.4★1,286 rev
e.l.f. SKIN Suntouchable! Whoa Glow SPF 30 Lightweight Sunscreen & Makeup Primer For A Glowy Finish Infused w/Hyaluronic Acid Vegan & Cruelty-Free
e.l.f.$13.414.6★2,541 rev
SUNGBOON EDITOR Daily Invisible Blurring Sunscreen with Broad Spectrum SPF 40 Invisible Sunscreen for Face Makeup Primer SPF 50ml 1.69 fl.oz Oil Free Weightless
SUNGBOON EDITOR$23.374.5★249 rev
e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50 Clear Lightweight with Sunflower Seed Oil Vegan & Cruelty-Free
e.l.f.$13.974.6★1,403 rev
Newest
by launch dateSUNGBOON EDITOR Daily Invisible Blurring Sunscreen with Broad Spectrum SPF 40 Invisible Sunscreen for Face Makeup Primer SPF 50ml 1.69 fl.oz Oil Free Weightless
SUNGBOON EDITOR$23.37249 rev
3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
Xiuxixu$7.464,325 rev
e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50 Clear Lightweight with Sunflower Seed Oil Vegan & Cruelty-Free
e.l.f.$13.971,403 rev
NYX PROFESSIONAL MAKEUP Blurscreen SPF 30 Primer 3-in-1 Blurring Makeup Primer with Sunscreen Vegan Formula with No White Cast or Greasy Feeling
NYX PROFESSIONAL MAKEUP$10.33491 rev
e.l.f. SKIN Suntouchable Invisible SPF 35 Sunscreen Mini Lightweight Gel for Under Makeup Daily Face Sunscreen for Women Vegan & Cruelty-Free
e.l.f.$6.192,928 rev
Trending
90-day click momentumSUNGBOON EDITOR Daily Invisible Blurring Sunscreen with Broad Spectrum SPF 40 Invisible Sunscreen for Face Makeup Primer SPF 50ml 1.69 fl.oz Oil Free Weightless
SUNGBOON EDITOR$23.374.5★
e.l.f. SKIN Suntouchable Whoa Glow SPF 30 Face Sunscreen & Makeup Primer with Hyaluronic Acid Vegan & Cruelty-Free Sunlight
e.l.f.$13.004.4★
e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50 Clear Lightweight with Sunflower Seed Oil Vegan & Cruelty-Free
e.l.f.$13.974.6★
e.l.f. SKIN All Set For Sun SPF 45 Setting Spray Clear Makeup Setting Mist + Sunscreen Weightless SPF Face Protection & Makeup-Locking Spray Vegan & Cruelty-Free
e.l.f.$13.624.1★
NYX PROFESSIONAL MAKEUP Bare With Me Blur Skin Tint Foundation Make Up with Matcha Glycerin & Niacinamide - Light Neutral
NYX PROFESSIONAL MAKEUP$13.274.1★
What buyers say about primer with spf
What buyers praise and complain about, mined from review topics.What buyers love
“It worked well on my combination skin”
“Excellent product”
“Goes on smooth”
“Worth the price”
“moisturizes the skin”
“Great natural color”
“Lightweight and breathable”
“It gives a really pretty natural glow”
“Great natural coverage”
“no weird smells”
What buyers complain about
“Skin Irritation”
“the smell is to strong”
“Not full coverage”
“Color not as expected”
“Really oily”
“Its also not moisturizing”
“Not effective”
“Small tube,”
“Not value for money”
“not the same”
Top return reasons
Common questions
- Is primer with spf profitable to sell on Amazon United States?
- The niche generates $487K/yr across 13 tracked products. 90-day search growth is +44.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the primer with spf niche?
- 5 brands and 117 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in primer with spf?
- Top complaints mined from reviews: Allergies, Smell, Coverage. The return rate is 0.9%.
- When does demand for primer with spf peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the primer with spf niche?
- Listings span $6.19–$23.37; the average listing price is $13.02 (sweet spot $15–$100). The average incumbent carries 4,997 reviews — the moat a new listing must climb.