Primer

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months

6.5M

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

8.4%

Market size, estimated

$5.7Ma year

Peak month

April2.1× the quietest month

Top search term

primer1.9M searches a year

Listings sell for $10.47 on average, from $5.61 to $23.90. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At $10.47 that is $314K to $419K a year per listing.

Average price

$10.47under the $15 to $100 sweet spot

Price range

$5.61–$23.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

30,000–40,000

Revenue per listing a year

$314K–$419K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Face. It carries 20,094 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Face

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

20,094per listing

Listings tracked

15

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months