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Prime Prometics Color Changing Foundation

Maybe

Shoppers spend $5.1M a year here. But the top 5 brands take 100% of clicks, so Prime Prometics Color Changing Foundation is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$5.1M/yr3.1M searches / yr
90-day growth
+21.4%search demand this quarter
Competition
89%top-5 click share · 3 brands · 23 sellers

Flapen Score

Prime Prometics Color Changing Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Prime Prometics Color Changing Foundation is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prime Prometics Color Changing Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Prime Prometics Color Changing Foundation 3.1M times last year and spent an estimated $5.1M. All 3 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
5.8%
Market size, estimated
$5.1Ma year
Top search term
prime prometics1.3M searches a year

02 · Price

A sale here is worth $28.60.

Listings sell for $28.60 on average, from $12.47 to $44.71. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $28.60 that is $172K to $229K a year per listing.

Average price
$28.60inside the $15 to $100 sweet spot
Price range
$12.47–$44.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$172K–$229K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Eyes. It carries 6,877 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Eyes
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
6,877per listing
Listings tracked
8

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Prime Prometics Color Changing Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$758K$1.5M$2.3M$3.0M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • PRIME PROMETICS93%
  • Almay4%
  • Jerome Alexander3%

Demand

Prime Prometics Color Changing Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.3× · 10 of 12 months tracked

Search terms

Top Prime Prometics Color Changing Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prime prometics1.3M/yr
  • color changing foundation482K/yr
  • prime prometics color changing foundation282K/yr
  • almay foundation152K/yr
  • prime color changing foundation59K/yr
  • prime cosmetics66K/yr
  • primeprometics makeup76K/yr
  • primeprometics52K/yr
  • color changing foundation for mature skin41K/yr
  • color changing foundation stick147K/yr

Reviews and returns

What reviews say buyers love and hate about Prime Prometics Color Changing Foundation

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%−0.17

Darker than expected

Bad color

Color is way off

Value For Money9%−0.10

Costs too much

Expensive

Too expensive

Eyelash Quality7%+1.28

Issues with Prime Mascara

Not a perfect mascara

Prime mascara is a horrible product

Advertised Vs Actual Product6%+0.08

Deceptive advertising

False advertising

Misleading description

Moist/Dry5%−0.09

Dried out

One was dry

Not very hydrating

Love

Eyelash Quality16%+1.28

Good lash buildup

the Prime Mascara was still in great shape

Prime is good mascara

Quality-Overall11%+1.05

Product good and arrived on time

It is always consistent in quality

Excellent Product

Color9%−0.17

Color Match

Color is good

Love the shade

Suitability Combination Skin9%+0.66

Great on sensitive skin

Matched my skin really well

Matches my skin perfectly

Coverage8%+0.49

Best coverage

Even coverage

buildable coverage

Return

0.6% Return rate 65% Fixable by listing

Color33%▆▇████

Darker than expected

Bad color

Color is way off

Advertised Vs Actual Product14%█▇▇▇█▆

Deceptive advertising

False advertising

Misleading description

Coverage6%▃▅▅▆█▅

Not Full Coverage

It doesn't cover

Poor Coverage

Functionality-Overall5%█▄▅▄▅▄

Did not work on me

Did not work

didn't work as expected

Moist/Dry5%▆█▅▅▅▅

Dried out

One was dry

Not very hydrating

FAQ

Common Prime Prometics Color Changing Foundation questions

Answered from the same tracked data.