Prime Eyes Glide Eyeliner for Older Women

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months

393K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

4.8%

Market size, estimated

$378Ka year

Peak month

January6.7× the quietest month

Top search term

loreal age perfect radiant serum foundation54K searches a year

Listings sell for $20.09 on average, from $10.75 to $27.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $20.09 that is $20K to $25K a year per listing.

Average price

$20.09inside the $15 to $100 sweet spot

Price range

$10.75–$27.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$20K–$25K

Returns

2.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #124 within Face. It carries 11,729 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#124in Face

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

11,729per listing

Listings tracked

15

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months