Prime Day Skincare

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

-23.0%

Conversion, latest week

9.7%

Market size, estimated

$599Ka year

Peak month

December2.3× the quietest month

Top search term

snail mucin moisturizer151K searches a year

Listings sell for $18.00 on average, from $9.26 to $41.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $18.00 that is $45K to $54K a year per listing.

Average price

$18.00inside the $15 to $100 sweet spot

Price range

$9.26–$41.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$45K–$54K

Returns

1.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #376 within Face Moisturizers. It carries 23,140 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

2.8%

Average rank

#376in Face Moisturizers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

23,140per listing

Listings tracked

9

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months