primal pit paste deodorant
Worth a lookShows sweet-spot pricing room ($14.35–$27.19), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Price range
Great$14.35–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.7%90-day search growth — must beat 0% to launch
Review moat
Good1,429.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, primal pit paste deodorant is a $57K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
primal pit paste deodorant market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $71K–$89K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.9%
- Avg brand age
- 63 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 95%
Open market
0%
- PRETTY FRANK100%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +36.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top primal pit paste deodorant search terms
- pretty frank natural deodorant17K/yr
- pretty frank deodorant7K/yr
- pretty frank8K/yr
- primal pit paste deodorant6K/yr
- primal pit paste5K/yr
- pit paste2K/yr
- pretty frank deodorant for women1K/yr
Top primal pit paste deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pretty Frank Natural Aluminum-Free Deodorant Stick Unscented (1-Pack) | All-Day Odor Control for Women & Men | Effective Skin Soothing Formula with Safe Organic Ingredients and No Added Fragrance
PRETTY FRANK$14.354.0★1,012 rev
Pretty Frank Natural Aluminum-Free Deodorant Stick with Charcoal Baking Soda-Free Charcoal Seaside (1-Pack) | Sensitive Skin Friendly Effective Odor Control for Women & Men Organic Ingredients
PRETTY FRANK$14.564.2★2,239 rev
Pretty Frank Natural Aluminum-Free Deodorant Stick Baking Soda-Free Unscented (1-Pack) | Sensitive Skin Friendly Effective Odor Control for Women & Men Organic Ingredients No Added Fragrance
PRETTY FRANK$14.604.2★2,239 rev
Pretty Frank Natural Aluminum-Free Deodorant Stick Baking Soda-Free Unscented (2-Pack) | Sensitive Skin Friendly Effective Odor Control for Women & Men Organic Ingredients No Added Fragrance
PRETTY FRANK$27.194.2★2,239 rev
Pretty Frank Natural Aluminum-Free Deodorant Stick Baking Soda-Free Orange Vanilla (1-Pack) | Sensitive Skin Friendly Effective Odor Control for Women & Men Organic Ingredients and Essential Oils
PRETTY FRANK$14.624.2★2,239 rev
Newest
by launch date
Pretty Frank Unscented Aluminum-Free Deodorant Paste (Formerly Primal Pit Paste) | Sensitive Skin Long-Lasting Odor Control for Women & Men | Organic Ingredients (1-Pack)
PRETTY FRANK$14.72457 rev
Pretty Frank Unscented Extra Strength Aluminum-Free Deodorant Paste (Formerly Primal Pit Paste) | Sensitive Skin Long-Lasting Odor Control for Women & Men | Organic Ingredients (1-Pack)
PRETTY FRANK$14.59457 rev
Pretty Frank Unscented Charcoal Aluminum-Free Deodorant Paste (Formerly Primal Pit Paste) Baking Soda-Free | Sensitive Skin Long-Lasting Odor Control for Women & Men | Organic Ingredients (1-Pack)
PRETTY FRANK$14.70457 rev
Pretty Frank Lavender Aluminum-Free Deodorant Paste (Formerly Primal Pit Paste) Baking Soda-Free | Sensitive Skin Long-Lasting Odor Control for Women & Men | Organic Ingredients (1-Pack)
PRETTY FRANK$14.68457 rev
Pretty Frank Unscented Aluminum-Free Deodorant Paste (Formerly Primal Pit Paste) Baking Soda-Free | Sensitive Skin Long-Lasting Odor Control for Women & Men | Organic Ingredients (1-Pack)
PRETTY FRANK$14.70457 rev
Trending
90-day click momentum
Pretty Frank Natural Aluminum-Free Deodorant Stick Baking Soda-Free Coconut Lime (1-Pack) | Sensitive Skin Friendly Effective Odor Control for Women & Men Organic Ingredients and Essential Oils
PRETTY FRANK$14.614.2★
Pretty Frank Natural Aluminum-Free Deodorant Stick Baking Soda-Free Unscented (1-Pack) | Sensitive Skin Friendly Effective Odor Control for Women & Men Organic Ingredients No Added Fragrance
PRETTY FRANK$14.604.2★
Pretty Frank Natural Aluminum-Free Deodorant Stick Baking Soda-Free Jasmine (1-Pack) | Sensitive Skin Friendly Effective All-Day Odor Control for Women & Men Organic Ingredients and Essential Oils
PRETTY FRANK$14.464.2★
Pretty Frank Natural Aluminum-Free Deodorant Stick Baking Soda-Free Unscented (2-Pack) | Sensitive Skin Friendly Effective Odor Control for Women & Men Organic Ingredients No Added Fragrance
PRETTY FRANK$27.194.2★
Pretty Frank Natural Aluminum-Free Deodorant Stick Unscented (1-Pack) | All-Day Odor Control for Women & Men | Effective Skin Soothing Formula with Safe Organic Ingredients and No Added Fragrance
PRETTY FRANK$14.354.0★
What buyers say about primal pit paste deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“no irritation so far”
“Pit Paste really works”
“It does the job”
“Non toxic and it works”
“Has great ingredients”
“It is clearly a really well-made product”
“feels great on my skin”
“Lasts all day even through a workout”
“Worth the price”
What buyers complain about
“No smell”
“Messy and irritating”
“However, this didnt work well with my body”
“This deodorant doesn't last all day or night”
“Decline in quality”
“It's a little crumbly”
“Its grainy like sand”
“Received my item used disgusting”
“Painful to apply”
“A little more expensive than Id like”
Top return reasons
Common questions
- Is primal pit paste deodorant profitable to sell on Amazon United States?
- The niche generates $57K/yr across 23 tracked products. 90-day search growth is +36.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the primal pit paste deodorant niche?
- 1 brands and 6 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in primal pit paste deodorant?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 1.7%.
- When does demand for primal pit paste deodorant peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the primal pit paste deodorant niche?
- Listings span $14.35–$27.19; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 1,430 reviews — the moat a new listing must climb.