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prickly pear oil

Skip it

Soft demand (-17.2% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 16Conversion 65Competition 45Returns 83Price range 83Avg price 95Brand share 47Review moat 73Quality gap 35

Avg price

Incredible$25.03

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$7.89–$56.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good585.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 93K searches

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, prickly pear oil is a $134K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

prickly pear oil market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$100K–$125K
units × avg price
Conversion rate
5.8%
Avg BSR
#1,909
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
20.1%
Avg brand age
60 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

  • Dr Adorable29%
  • Leven Rose18%
  • Baja Basics17%
  • Soulssier6%
  • VALIANÈ VALKYRIA COSMETIC LABS6%
  • Pomberries5%
  • Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.9×

Top prickly pear oil search terms

  • prickly pear seed oil53K/yr
  • prickly pear oil23K/yr
  • prickly pear seed oil for face6K/yr
  • prickly pear oil for face4K/yr
  • organic prickly pear seed oil4K/yr
  • cactus oil for face3K/yr
All search terms

Top prickly pear oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$13K15%$20K20%$27K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about prickly pear oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“High-end product and amazing results”

Moist/Dry11%

“Great face moisturizer”

Smell10%

“It has a soft scent”

Suitability Combination Skin9%

“Great for skin care”

Soft Feel8%

“Skin feels softer”

Suitability Oily Skin7%

“it is not too oily”

Absorbency6%

“It absorbs well”

Value For Money6%

“I think the price is totally worth it”

Suitability Dry Skin4%

“Softens dry skin”

Oily/Greasy3%

“Nice light oil”

What buyers complain about

Smell19%

“no smell”

Oily/Greasy12%

“can look greasy”

Thickness6%

“Too thick to put on my face”

Allergies5%

“I have a horrible allergic reaction”

Size-Overall5%

“dont be fooled by the size you see”

Value For Money4%

“Very expensive compared to the much superior squalane oil. the ordinary has a very reasonably priced one”

Moist/Dry4%

“does not last in keeping skin moisturized”

Symptom Reduction3%

“I dont see any difference at all”

Suitability Oily Skin3%

“It goes on like an oil”

Strength2%

“Strong sent”

Top return reasons

Smell33%
Oily/Greasy11%
Advertised Vs Actual Product10%
Value For Money6%
Size-Overall6%
Leak-Proof6%
Functionality-Overall5%
Product Condition3%
Skin Health2%
Moist/Dry2%

Common questions

Is prickly pear oil profitable to sell on Amazon United States?
The niche generates $134K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (49/100).
How competitive is the prickly pear oil niche?
13 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in prickly pear oil?
Top complaints mined from reviews: Smell, Oily/Greasy, Thickness. The return rate is 1.6%.
When does demand for prickly pear oil peak?
Demand peaks in Apr; the busiest month runs 1.9× the quietest.
What does it cost to enter the prickly pear oil niche?
Listings span $7.89–$56.52; the average listing price is $25.03 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.