Preppy Skin Care

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

827K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

6.3%

Market size, estimated

$1.4Ma year

Peak month

January2.2× the quietest month

Top search term

prequel cleanser458K searches a year

Listings sell for $27.11 on average, from $16.02 to $39.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $27.11 that is $54K to $68K a year per listing.

Average price

$27.11inside the $15 to $100 sweet spot

Price range

$16.02–$39.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$54K–$68K

Returns

1.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #466 within Cleansers. It carries 607 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

88%

Out of stock, average day

13.1%

Average rank

#466in Cleansers

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

607per listing

Listings tracked

8

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

65 months