Preppy Makeup Bag

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

+24.8%

Conversion, latest week

0.7%

Market size, estimated

$66Ka year

Peak month

December5.0× the quietest month

Top search term

moon nude54K searches a year

Listings sell for $25.17 on average, from $8.47 to $187.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.17 that is $0 to $3K a year per listing.

Average price

$25.17inside the $15 to $100 sweet spot

Price range

$8.47–$187.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #2,591 within Bags & Cases. It carries 802 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

72%

Out of stock, average day

8.6%

Average rank

#2,591in Bags & Cases

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

802per listing

Listings tracked

39

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

4Amazon's first-year sales bar

Average brand age

28 months