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Prep Rally Prime & Prep Detangler

Fail

The top 5 products take 100% of clicks, so Prep Rally Prime & Prep Detangler is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$56K/yr30K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Prep Rally Prime & Prep Detangler against its category

The dotted line is the Beauty & Personal Care average. Past it, Prep Rally Prime & Prep Detangler is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prep Rally Prime & Prep Detangler market on Amazon at a glance

Shoppers on Amazon United States searched for Prep Rally Prime & Prep Detangler 30K times last year and spent an estimated $56K. All 2 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
7.7%
Market size, estimated
$56Ka year
Peak month
October15.2× the quietest month
Top search term
pep rally supplies15K searches a year

02 · Price

A sale here is worth $23.92.

Listings sell for $23.92 on average, from $13.70 to $31.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $23.92 that is $6K to $12K a year per listing.

Average price
$23.92inside the $15 to $100 sweet spot
Price range
$13.70–$31.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,617 within Detanglers. It carries 1,390 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,617in Detanglers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,390per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Prep Rally Prime & Prep Detangler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Prep Rally Prime & Prep Detangler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Prep Rally Prime & Prep Detangler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pep rally supplies15K/yr
  • prep rally prime & prep detangler7K/yr
  • pep rally6K/yr
  • prep rally2K/yr

Reviews and returns

What reviews say buyers love and hate about Prep Rally Prime & Prep Detangler

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Soft Feel”
28%of negative reviews mention “Smell”
0.9%of orders come back
“Expensive and smells like cologne”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Prep Rally Prime & Prep Detangler questions

Answered from the same tracked data.