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Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

7.2%

Market size, estimated

$174Ka year

Peak month

February7.1× the quietest month

Top search term

hada labo gokujyun premium lotion70K searches a year

Listings sell for $19.77 on average, from $10.07 to $29.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.77 that is $15K to $20K a year per listing.

Average price

$19.77inside the $15 to $100 sweet spot

Price range

$10.07–$29.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

1.0%of orders · Amazon United States median 2.1%

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,587 within Lotions. It carries 642 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#1,587in Lotions

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

642per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months