Premium Beauty

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

6.0%

Market size, estimated

$95Ka year

Peak month

January2.3× the quietest month

Top search term

versed lip blush45K searches a year

Listings sell for $7.67 on average, from $5.69 to $10.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $7.67 that is $6K to $8K a year per listing.

Average price

$7.67under the $15 to $100 sweet spot

Price range

$5.69–$10.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Lips. It carries 6,914 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Lips

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

6,914per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months