Pregnancy Safe Face Moisturizer
MaybeBuyers convert on 13.7% of searches. But the top 5 brands take 100% of clicks, so Pregnancy Safe Face Moisturizer is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $481K/yr143K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 530 sellers
Flapen Score
Pregnancy Safe Face Moisturizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Pregnancy Safe Face Moisturizer is stronger. Inside it, weaker.
Market
The Pregnancy Safe Face Moisturizer market on Amazon at a glance
Shoppers on Amazon United States searched for Pregnancy Safe Face Moisturizer 143K times last year and spent an estimated $481K. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 13.7%
- Market size, estimated
- $481Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- honest moisturizer31K searches a year
02 · Price
A sale here is worth $24.41.
Listings sell for $24.41 on average, from $8.56 to $47.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $24.41 that is $37K to $49K a year per listing.
- Average price
- $24.41inside the $15 to $100 sweet spot
- Price range
- $8.56–$47.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $37K–$49K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #480 within Face Moisturizers. It carries 3,477 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #480in Face Moisturizers
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 3,477per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Pregnancy Safe Face Moisturizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Honest Beauty Hydrogel Cream with Hyaluronic Acid Lightweight Moisturizing Water Gentle for Sensitive Skin Fragrance-Free Vegan 1.7 fl oz
- Price
- $19.09
- Rating
- 4.3/5
- Reviews
- 8,113
- Age
- 7y ago

Honest Beauty Deep Hydration Face Cream for Dry Skin Hydrates and Supports Natural Moisture Barrier Hypoallergenic Gentle Sensitive 1.7 fl oz
- Price
- $24.46
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 8y ago

Honest Beauty Sensitive Skin Daily Calm Lightweight Moisturizer | Reduces Redness Hydrates + Calms Skin | Hypoallergenic Fragrance Free Vegan | 1.7 fl oz
- Price
- $24.67
- Rating
- 4.4/5
- Reviews
- 1,202
- Age
- 6y ago

The Honest Company Hydrating Face and Body Lotion Fast Absorbing Naturally Derived Hypoallergenic Fragrance-Free Sensitive 8.5 fl oz
- Price
- $8.56
- Rating
- 4.5/5
- Reviews
- 14,846
- Age
- 13y ago

Honest Beauty Everyday Radiance Vitamin C Lightweight Moisturizer Brightens Improves Skin Tone Gentle for Sensitive Skin Fragrance-Free Vegan 1.7 fl oz
- Price
- $25.24
- Rating
- 4.5/5
- Reviews
- 1,192
- Age
- 8y ago
Trending
90-day click momentum
ATTITUDE Anti Aging Face Cream With Hyaluronic Acid Peptides & Ceramides For Wrinkles & Fine Lines Fragrance Free Skincare Dermatologically Tested For Women & Men EWG Verified Vegan 1.7 Fl Oz
- Price
- $47.41
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 8mo ago

Honest Beauty Refill Pod for Full Size Hydrogel Cream Lightweight and Moisturizing Water Cream Gentle Sensitive Skin Fragrance-Free Vegan 1.7 fl oz
- Price
- $16.84
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 4y ago

Honest Beauty Vitamin C Radiance Serum | Improves + Brightens Skin Tone and Complexion | Gentle for Sensitive Skin Fragrance Free Vegan | 1 fl oz
- Price
- $24.67
- Rating
- 4.4/5
- Reviews
- 3,317
- Age
- 7y ago

Honest Beauty Deep Hydration Face Cream for Dry Skin Hydrates and Supports Natural Moisture Barrier Hypoallergenic Gentle Sensitive 1.7 fl oz
- Price
- $24.46
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 8y ago

Honest Beauty Hydrogel Cream with Hyaluronic Acid Lightweight Moisturizing Water Gentle for Sensitive Skin Fragrance-Free Vegan 1.7 fl oz
- Price
- $19.09
- Rating
- 4.3/5
- Reviews
- 8,113
- Age
- 7y ago
Newest
by launch date
ATTITUDE Anti Aging Face Cream With Hyaluronic Acid Peptides & Ceramides For Wrinkles & Fine Lines Fragrance Free Skincare Dermatologically Tested For Women & Men EWG Verified Vegan 1.7 Fl Oz
- Price
- $47.41
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 8mo ago

Honest Beauty Ageless Firm and Smooth Cream Powered by Vegan Collagen Elastin Polypeptides Firmer Smoother Looking Skin Fragrance Free EWG Verified Cruelty-Free 1.7 fl oz
- Price
- $28.77
- Rating
- 4.3/5
- Reviews
- 272
- Age
- 1y ago

Honest Beauty Refill Pod for Full Size Hydrogel Cream Lightweight and Moisturizing Water Cream Gentle Sensitive Skin Fragrance-Free Vegan 1.7 fl oz
- Price
- $16.84
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 4y ago

Honest Beauty Sensitive Skin Daily Calm Lightweight Moisturizer | Reduces Redness Hydrates + Calms Skin | Hypoallergenic Fragrance Free Vegan | 1.7 fl oz
- Price
- $24.67
- Rating
- 4.4/5
- Reviews
- 1,202
- Age
- 6y ago

Honest Beauty Vitamin C Radiance Serum | Improves + Brightens Skin Tone and Complexion | Gentle for Sensitive Skin Fragrance Free Vegan | 1 fl oz
- Price
- $24.67
- Rating
- 4.4/5
- Reviews
- 3,317
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
530
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Honest Beauty84%
- The Honest Company11%
- ATTITUDE5%
- Open — no brand owns it (0%)
Demand
Pregnancy Safe Face Moisturizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.0×
Search terms
Top Pregnancy Safe Face Moisturizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honest moisturizer31K/yr
- honest face moisturizer33K/yr
- honest face lotion11K/yr
- honest face cream12K/yr
- oceanly9K/yr
- honest moisturizer face14K/yr
- honest beauty moisturizer11K/yr
- attitude face moisturizer8K/yr
- attitude oceanly6K/yr
- attitude face lotion4K/yr
Reviews and returns
What reviews say buyers love and hate about Pregnancy Safe Face Moisturizer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
has a gross smell
Unpleasant smell
Horrible rash
Skin irritation
Caused rash
It was a bit too dry
Doesnt moisturize
Not Super Hydrating
Does not absorb into skin
NOT Fast Absorbing
Doesn't absorb or spread easily
This stung both of our faces
I am not sure if it has something that does not go well with skin
No impact on my skin
Love
Good moisturizer
Very hydrating
Very hydrating
it smells pretty
great scent
Its fragrance free
Gentle on sensitive skin
Great for sensitive mature skin
it feels gentle on the skin
Excellent product
Any item made by Honest is best, worth buying, safe and reliable
Good quality
Soft to the touch
My skin feels softer
Its silky smooth
Return
0.9% Return rate 16% Fixable by listing
Bad smell
has a gross smell
Unpleasant smell
It was a bit too dry
Doesnt moisturize
Not Super Hydrating
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pregnancy Safe Face Moisturizer questions
Answered from the same tracked data.









