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Pregnancy Safe Face Moisturizer

Maybe

Buyers convert on 13.7% of searches. But the top 5 brands take 100% of clicks, so Pregnancy Safe Face Moisturizer is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$481K/yr143K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
83%top-5 click share · 3 brands · 530 sellers

Flapen Score

Pregnancy Safe Face Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Pregnancy Safe Face Moisturizer is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Safe Face Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Pregnancy Safe Face Moisturizer 143K times last year and spent an estimated $481K. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
13.7%
Market size, estimated
$481Ka year
Peak month
June2.0× the quietest month
Top search term
honest moisturizer31K searches a year

02 · Price

A sale here is worth $24.41.

Listings sell for $24.41 on average, from $8.56 to $47.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $24.41 that is $37K to $49K a year per listing.

Average price
$24.41inside the $15 to $100 sweet spot
Price range
$8.56–$47.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$37K–$49K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #480 within Face Moisturizers. It carries 3,477 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#480in Face Moisturizers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,477per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Pregnancy Safe Face Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$48K$96K$144K$192K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

530

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Honest Beauty84%
  • The Honest Company11%
  • ATTITUDE5%
  • Open — no brand owns it (0%)

Demand

Pregnancy Safe Face Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Pregnancy Safe Face Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honest moisturizer31K/yr
  • honest face moisturizer33K/yr
  • honest face lotion11K/yr
  • honest face cream12K/yr
  • oceanly9K/yr
  • honest moisturizer face14K/yr
  • honest beauty moisturizer11K/yr
  • attitude face moisturizer8K/yr
  • attitude oceanly6K/yr
  • attitude face lotion4K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Safe Face Moisturizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%−0.20

Bad smell

has a gross smell

Unpleasant smell

Allergies10%−0.08

Horrible rash

Skin irritation

Caused rash

Moist/Dry5%+1.49

It was a bit too dry

Doesnt moisturize

Not Super Hydrating

Absorbency4%

Does not absorb into skin

NOT Fast Absorbing

Doesn't absorb or spread easily

Skin Health4%−0.04

This stung both of our faces

I am not sure if it has something that does not go well with skin

No impact on my skin

Love

Moist/Dry22%+1.49

Good moisturizer

Very hydrating

Very hydrating

Smell9%−0.20

it smells pretty

great scent

Its fragrance free

Suitability Combination Skin7%+0.41

Gentle on sensitive skin

Great for sensitive mature skin

it feels gentle on the skin

Quality-Overall7%+0.62

Excellent product

Any item made by Honest is best, worth buying, safe and reliable

Good quality

Soft Feel6%

Soft to the touch

My skin feels softer

Its silky smooth

Return

0.9% Return rate 16% Fixable by listing

Smell23%▇▇▅▆▅█

Bad smell

has a gross smell

Unpleasant smell

Moist/Dry9%█▆▆▅▅▃

It was a bit too dry

Doesnt moisturize

Not Super Hydrating

Product Condition9%▃▆██▅█
Advertised Vs Actual Product8%█▇▇▆▇▆
Functionality-Overall5%▄▆▃█▆▄

FAQ

Common Pregnancy Safe Face Moisturizer questions

Answered from the same tracked data.