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Preferred Stock Cologne for Men

Fail

The top 5 products take 100% of clicks, so Preferred Stock Cologne for Men is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$281K/yr58K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 34 sellers

Flapen Score

Preferred Stock Cologne for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Preferred Stock Cologne for Men is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Preferred Stock Cologne for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Preferred Stock Cologne for Men 58K times last year and spent an estimated $281K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
16.2%
Market size, estimated
$281Ka year
Top search term
preferred stock cologne for men35K searches a year

02 · Price

A sale here is worth $30.13.

Listings sell for $30.13 on average, from $25.91 to $37.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $30.13 that is $38K to $45K a year per listing.

Average price
$30.13inside the $15 to $100 sweet spot
Price range
$25.91–$37.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$38K–$45K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Men's. It carries 1,331 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#201in Men's
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,331per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Preferred Stock Cologne for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 213%

Demand

Preferred Stock Cologne for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.6× · 10 of 12 months tracked

Search terms

Top Preferred Stock Cologne for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • preferred stock cologne for men35K/yr
  • preferred stock cologne15K/yr
  • preferred stock7K/yr

Reviews and returns

What reviews say buyers love and hate about Preferred Stock Cologne for Men

We read the reviews and the return reasons for every product selling here.

79%of positive reviews mention “Smell”
25%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“it doesn't last as long as I'd like other than that it's a pretty good buy for 2 and 1/2 oz”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Preferred Stock Cologne for Men questions

Answered from the same tracked data.