Is preferred stock cologne for men profitable to sell on Amazon United States?

The niche generates $281K/yr across 3 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).

How competitive is the preferred stock cologne for men niche?

2 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in preferred stock cologne for men?

Top complaints mined from reviews: Durability, Ease Of Use, Smell. The return rate is 0.0%.

What does it cost to enter the preferred stock cologne for men niche?

Listings span $25.91–$37.35; the average listing price is $30.13 (sweet spot $15–$100). The average incumbent carries 1,331 reviews — the moat a new listing must climb.

preferred stock cologne for men

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$30.13

avg listing price — sweet spot $15–$100

Price range

Incredible$25.91–$37.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,331.33

avg incumbent reviews — the moat a new listing must climb

Market size

Good$281K

$281K/yr · 58K searches

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, preferred stock cologne for men is a $281K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

preferred stock cologne for men market data

Units sold / yr: 5K–6K; avg 1,250–1,500/product
Revenue / yr: $151K–$181K; units × avg price
Conversion rate: 16.2%
Avg BSR: #201
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Stetson87%
Coty13%

Demand

Weekly Amazon search volume, last 41 weeks — +2.7% search growth over the last 90 days.

Open Trend

Top preferred stock cologne for men search terms

preferred stock cologne for men35K/yr +1.8%13.5% conv.
preferred stock cologne15K/yr -0.5%8.8% conv.
preferred stock7K/yr +15.8%8.1% conv.

All search terms

Top preferred stock cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stetson Preferred Stock - Cologne Spray for Men - Leathery Woody and Casual Aroma with Fragrance Notes of Cypress Balsam Fir and Sandalwood - 2.5 Fl Oz

Stetson$27.134.7★2,432 rev

Stetson Preferred Stock - Cologne Spray for Men - Leathery Woody and Casual Aroma with Fragrance Notes of Cypress Balsam Fir and Sandalwood - 1.7 Fl Oz

Stetson$25.914.7★1,376 rev

Coty Preferred Stock Cologne Spray 2.5 Oz/ 75 Ml for Men By 2.5 Fl Oz

Coty$37.354.7★186 rev

Newest

by launch date

Stetson Preferred Stock - Cologne Spray for Men - Leathery Woody and Casual Aroma with Fragrance Notes of Cypress Balsam Fir and Sandalwood - 2.5 Fl Oz

Stetson$27.132,432 rev

17y ago

Coty Preferred Stock Cologne Spray 2.5 Oz/ 75 Ml for Men By 2.5 Fl Oz

Coty$37.35186 rev

20y ago

Stetson Preferred Stock - Cologne Spray for Men - Leathery Woody and Casual Aroma with Fragrance Notes of Cypress Balsam Fir and Sandalwood - 1.7 Fl Oz

Stetson$25.911,376 rev

23y ago

What buyers say about preferred stock cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell79%

“Excellent scent”

Quality-Overall7%

“Good product”

Advertised Vs Actual Product5%

“just what i wanted every thing went good”

Ease Of Use5%

“Easy to work with”

Value For Money2%

“Great price”

What buyers complain about

Durability25%

“it doesn't last as long as I'd like other than that it's a pretty good buy for 2 and 1/2 oz”

Ease Of Use25%

“not easy on the nostrils”

Smell25%

“so far this smells terrible”

Common questions

Is preferred stock cologne for men profitable to sell on Amazon United States?: The niche generates $281K/yr across 3 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).
How competitive is the preferred stock cologne for men niche?: 2 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in preferred stock cologne for men?: Top complaints mined from reviews: Durability, Ease Of Use, Smell. The return rate is 0.0%.
What does it cost to enter the preferred stock cologne for men niche?: Listings span $25.91–$37.35; the average listing price is $30.13 (sweet spot $15–$100). The average incumbent carries 1,331 reviews — the moat a new listing must climb.