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Precision Razor

Fail

The top 5 brands take 99% of clicks, so Precision Razor is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$360K/yr126K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
72%top-5 click share · 6 brands · 42 sellers

Flapen Score

Precision Razor against its category

The dotted line is the Beauty & Personal Care average. Past it, Precision Razor is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Precision Razor market on Amazon at a glance

Shoppers on Amazon United States searched for Precision Razor 126K times last year and spent an estimated $360K. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
15.8%
Market size, estimated
$360Ka year
Peak month
January1.3× the quietest month
Top search term
tweezerman facial razor35K searches a year

02 · Price

A sale here is worth $18.06.

Listings sell for $18.06 on average, from $9.29 to $31.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $18.06 that is $23K to $27K a year per listing.

Average price
$18.06inside the $15 to $100 sweet spot
Price range
$9.29–$31.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$27K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Women's. It carries 3,292 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Women's
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,292per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Precision Razor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

42

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 233%
  • Brand 317%
  • Brand 413%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Precision Razor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Precision Razor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tweezerman facial razor35K/yr
  • venus dermaplane razor refills18K/yr
  • venus face razor refills10K/yr
  • venus facial razor refills9K/yr
  • dermaplane razor refill10K/yr
  • stacked skincare replacement blades10K/yr
  • hydro silk dermaplane razor refills10K/yr
  • metal dermaplane razor7K/yr
  • tweezerman razor7K/yr
  • schick dermaplane razor refills7K/yr

Reviews and returns

What reviews say buyers love and hate about Precision Razor

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.6%of orders come back
“Not worth it for the price”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Precision Razor questions

Answered from the same tracked data.