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Pre Swim Hair Protection

Maybe

Search demand grew +261.0% this quarter. But the average product has 3,982 reviews to catch up to, so Pre Swim Hair Protection is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$214K/yr174K searches / yr
90-day growth
+261.0%search demand this quarter
Competition
62%top-5 click share · 14 brands · 85 sellers

Flapen Score

Pre Swim Hair Protection against its category

The dotted line is the Beauty & Personal Care average. Past it, Pre Swim Hair Protection is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Swim Hair Protection market on Amazon at a glance

Pre Swim Hair Protection is a $214K a year market on Amazon United States, with 174K searches a year. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 174K times a year and 6.1% buy. Search demand moved +261.0% in 90 days, so the market is growing into its $214K a year.

Search volume
174K
Search growth, 90 days
+261.0%
Conversion
6.1%
Market size
$214K

02 · Money

The money is there.

Shoppers bought 10K to 13K units at $20.08 on average, 250 to 500 per product. Units times price is $201K to $251K a year.

Units sold
10K–13K
Units per product
250–500
Average price
$20.08
Units × price
$201K–$251K

03 · Shelf

Brands here are established.

The average listing ranks #295. 100% of listings ship Prime. 95% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.5% of the time. The average brand has sold here for 68 months.

Average BSR
#295
Prime
100%
Sponsored
95%
Out of stock
3.5%
Average brand age
68 months

Products

Top Pre Swim Hair Protection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$43K$64K$86K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

85

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

15%

  • AQUA GUARD36%
  • SO COZY22%
  • coastal grl10%
  • Active COCO8%
  • Speedo5%
  • Maple Holistics4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Pre Swim Hair Protection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.1×

Search terms

Top Pre Swim Hair Protection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pre swim hair protection61K/yr
  • swim hair protection27K/yr
  • chlorine hair protection23K/yr
  • hair protection for swimming11K/yr
  • swim spray11K/yr
  • swimming hair protection11K/yr
  • chlorine protection for hair8K/yr
  • hair protector for swimming7K/yr
  • hair protectant for swimming4K/yr
  • chlorine protection for colored hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Swim Hair Protection

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.08

Too small

not one size fits all

Too large

Smell9%

It smells faintly of coconut which we liked

has a bit of a strong smell

Smells Horrible

Moist/Dry6%+0.09

other pieces are dry

Not very moisturizing

very drying

Hair Related6%−0.04

Made no difference in our hair

Hair still tangled terribly

my hair was still frizzy, not soft

Durability4%−0.04

Ripped

Tore apart in one use

ripped on first use

Love

Smell21%

clean scent to it

Great Scent

The fragrance is wonderful

Quality-Overall9%+0.44

Excellent product

Good quality shampoo

Good Quality swimcap

Soft Feel9%

Kept hair soft

Smooth

Hair feels soft

Protection7%+0.83

Great protection for your Hair

Protects Your Hair

Protect your Hair

Value For Money6%

WORTH THE PRICE

Great value too

Good Value

Return

1.3% Return rate 71% Fixable by listing

Size-Overall57%█▇▇▇▇▅

Too small

not one size fits all

Too large

Leak-Proof6%▃▄▅▆▅█

The bottle was leaking a bit when I opened it

leaked everywhere

Leaks in swim bag

Smell5%▃▃▄▅▆█

It smells faintly of coconut which we liked

has a bit of a strong smell

Smells Horrible

Functionality-Overall5%▃▅▅▅▆█

This did not remove it

Didn't work

extremely disappointed its non functional now

Advertised Vs Actual Product4%▅█▇▅▅▅

FAQ

Common Pre Swim Hair Protection questions

Answered from the same tracked data.